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Twitter was founded in 2006 by Jack Dorsey, Evan Williams and Biz Stone, practically making it an overnight success story. In October 2004, Williams left Google. Along with other former Odeo employees, Williams and Stonate founded Obvious Corp. in 2006. In April of 2007, Twitter was born as a separate company. Xanga, Blogger, Odeo, and Obvious were also created by Twitter co-founder Biz Stone. In 2008, leadership of the company changed somewhat, as Dorsey shifted from CEO to chairman of the board, and Williams took over as CEO. The URL twitter.com has existed since 2001. In February 2005, the white page got a logo. It was blue Twitter logo. There were no more updates made until October 2006. That is when the Twitterface was finally unveiled. Since its creation in 2006, Twitter has become very popular worldwide. Twitter has become the de facto micro-blogging software, with users in the dozens of millions. "Tweet" is the term for the 140 maximum character messages posted on Twitter. If you are going to use Twitter, you must be prepared to post tweets on a systematic schedule. Keeping Twitter updated can be quite a chore for the typical over-worked business person. But there are ways to get this done that are more efficient. One tool that can help you create tweets easier is BigTweet. BigTweet is a plugin for your Web browser that lets you post a tweet to Twitter by just clicking the BigTweet button, located on your browser's link menu. If you highlight a passage on the web page you are on and then click the button, then your tweet will contain the text you highlighted, in addition to the title of the page and a short URL. Clicking the button when no text is selected creates a tweet that contains the web page title. Another more powerful technique is to use Tweet Later. With Tweet Later, a few tasks that are critical to the success of your Twitter campaign are automated. One extremely powerful function is the preprogramming and scheduling of "spinnable" tweets. By spinnable, I mean that the text contains alternate words or passages set off with brackets that the software uses to dynamically create the post. Thus, a single tweet can become the basis for numerous unique tweets. The program will also follow anyone who follows you and send a personal message to your new followers. Tweeting is useful to search engine marketers because keyword-optimized tweets can appear in search results. Tweeting is useful to bloggers for helping increase visibility and building a loyal reader base. We are just now learning what a powerful business tool Twitter is. But don't let tweeting take too much time away from running your business. Use tools like BigTweet and Tweet Later to get more done in less time. If you want to use Twitter to promote your business, but don't have hours every day to spend making posts, then you need to check out Tweet Later. It lets you schedule spinnable tweets that are posted to your account on a scheduled or recurring basis, as well as automating the process of following those who follow you and sending personal messages to your new followers. To try it out for free (no credit card needed!), visit http://www.trytweetlater.com. To learn more Twitter marketing strategies, visit twitterforbusiness.blogspot.com.
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