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The modern day business model puts greater emphasis on sales enablement and revenue production. This has made marketers rethink on how to make the best possible use of the salesperson’s time and the answer is not just merely generating sales leads over the telephone. This is what eminent market experts such as Lisa Dreher, VP, Marketing & Business Development, Logicalis Inc. Integral had to say. Integral to an organization’s sales and marketing is an outsourced telephone team whose task is to move the already generated prospects further down the funnel and lead to face-to-face interactions with the sales representatives. Lisa Dreher further asserted that “It's part of an integrated approach. The people we're targeting may already have seen a number of things from us, like a mailer, or seen us on LinkedIn or [in] some other social medium, article or blog. Or they may simply have been a website visitor”. Hence, the objective here is twofold, that is : * First, to leverage the intelligence obtained by teleprospecting to qualify the contacts * Second, to concentrate on sales initiatives in the areas where it actually counts Therefore, we see that teleprospecting is gradually becoming an essential direct marketing component. This is because it is outbound is able to include subtle offers, such as an invitation to a webinar or a white paper, in order to create awareness through email, direct mail and other branding activities. However, the important task in teleprospecting is to reach the right audience at the right time, with appropriate messaging skills that needs focus and expertise. In order to facilitate this, today eminent companies specializing in sales outsourcing and B2B lead generation services have introduced advanced teleprospecting methodology that helps to uncover qualified scopes within an organization to mid-market accounts for the director or channel sales teams. Hence, if you are aiming to attain a competitive edge over other market players or break into green field accounts, high end lead generation and teleprospecting solutions can work out the deal for you. The solutions helps you to navigate through your desired company list, locate and interact with the appropriate and meaningful contacts, discover the pain points, qualify every lead and finally provide quality opportunities to the sales and marketing team instantly. However, in order to fulfill all the above mentioned processes, it is essential that the teleprospecting members have the correct know-how. Leading solution providers assign their teleprospecting team members to certain campaigns, assisted by an in-depth training materials and other required inputs. This helps to ensure that the teleprospecting team is clear on program objectives and can respond with apt next-step offers or ideally lead to face-to-face interactions. Read more about- Marketing Strategies
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teleprospecting, sales outsourcing, B2B lead generation, teleprospecting solutions, Marketing Strategies,
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