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How Does Content Marketing and Support Chat Software Help Customers? by Brian Smith

How Does Content Marketing and Support Chat Software Help Customers? by
Article Posted: 04/17/2013
Article Views: 567
Articles Written: 16
Word Count: 546
Article Votes: 3
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How Does Content Marketing and Support Chat Software Help Customers?

It takes more than just good looks to compel a customer to do business with you. They want information which speaks volumes about how you improved the lives of your customers. By using chat support software, you can connect customers to a chat representative that is well-equipped to help them learn more about your products.

Remember the days where you walked into a store to buy a product or service? As you flung the doors open, your eyes began to scan the brick-and-mortar environment. You noticed the décor and the cleanliness. Had the retail store been anything less than impressive, you would’ve run out in a moment’s notice. Once you got past the organization, you made your way to check out a product and the magazine lying on the countertop. There is an editorial recommending the same dress as the one you’re holding. I am confident that the article had a strong influence on your decision to purchase.

Prospective consumers exhibit similar behavior when they shop online. All prospects enter a web store on their tip-toes. They make their first impression by assessing the front of the website. If it is aesthetically pleasing, they look at the product offerings and the content marketing play (i.e. blog, images, e-books, podcasts, and videos). The content which you display on your website should communicate what makes your business unique. It should explain what you do for others. Once the content is a hit with customers, they can use support chat software to complete the purchase.

You may wonder why you should use content marketing when you can advertise offline. According to information graphic, “Traditional Publicity vs. Content Marketing” there is a world of difference between the two. With traditional advertising methods, retailers are able to hold a consumers’ attention for a short period of time. A television commercial or a hoarding does not offer customers something valuable to think about. Online retailers that create content provide meaningful information that makes customers interested in a product. Once that happens, support chat software jumps into action.

Chat support software is an online CRM application which delivers customer support on your website. It connects prospective customers to a live chat operator that is available to provide assistance around the clock. The web-based tool is a good investment for your e-business because it provides support once customers have gone through your content material. It may be the case a website visitor is having difficulty downloading an e-book or are unable to play an audio file. As customers browse through your online store, customer service representatives (CSRs) pay attention to their activity.

Once they sense something is wrong, CSRs send a proactive chat invitation to resolve the problem. They assess the referral URL, keyword searches and the webpage duration. It can also be the case that a customer wishes to learn more about your company policies and products. Chat support software resolves this problem as live chat operators give prompt responses. They are well-informed about your business and happily live chat solutions in a prospective customers’ native language. What this does is eliminate the need to e-mail or call the company for support. By shortening the waiting period, Chat Support Software boosts consumer confidence and directly impacts their decision to buy.

Related Articles - Live Chat Software, Live Support Software, Chat Support Software, Support Chat Software,

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