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Leaflet campaigns are one of the primary methods that businesses use to promote their products and services. They are one of the most successful means of reaching potential and existing customers. However, they are also a method that people can get wrong. If you are having trouble producing a reliable leaflet marketing campaign, then this article may be able to help. Below, we describe some top tips for making a success of your leafleting campaign.  Be Specific
Many leaflets can appear a bit confused. It is as if the designer wanted to cram as much information into as small a space as possible. This is the wrong approach. We know it can be tempting to tell people about all of your products and services, but in the information age, people switch off when there is too much to take in. Instead, concentrate on the things that specifically relate to your current offers, or to the target audience that you wish to attach during this particular print run. Show the Customer Why they Need YOUR Product
Tell the customers about why your service is different to other businesses offering the same product. Tell them what special discounts they can expect from your service. Make sure that they know how you can help them. Whenever you right more than a few sentences you have to make sure that it is succinct, and that it gets straight to the point. Never waffle, never talk too much, but always get straight to the point. Remember the old adage 'an image can tell a thousand words'. Size Accordingly
The leaflet needs to be sized differently depending on where you are distributing the leaflet and what you wish to say. For instance, if you are distributing your leaflet directly to people in the street or in a shopping centre, exhibition, or any other public setting, you need to make sure that they can slip it into a pocket or their handbag, rather than straight on the floor or in the bin. The smaller the leaflet, the more likely they are to keep hold of it. An alpha card style leaflet is ideal hear. These fold up into smaller packages – some smaller than a credit card. However, when you unfold the alpha card they can be bigger than an A4 leaflet. This keeps them nice and convenient, but still allows you to write a great deal of information on the leaflet. Distribution
You have a range of choice when it comes to the type of distribution that you choose. Each has their own advantages and disadvantages: - Street Distribution: With street distribution, you can reach a great number of people, and you can do it yourself, so it is cheap and somewhat effective. However, people tend to be in a rush and it's hit and miss whether they read the leaflet or not.
- Post: a postal distribution is a great way to get the leaflet to your target audience. However, it is very expensive – although you may be able to get a cheap rate if you use a mailing house, as leaflets often count as advertising mail and this can be as cheap as £0.16 per letter, depending on size and volume.
If you would like further information about alpha cards, then please visit www.alpha-card.co.uk. Twitter LinkedIn
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