According to the latest reports from Portaltech and eDigital Research, more than 6 in 10 smart phone owners use their device to make an online purchase. That is an amazing four-fold increase from the same studies conducted in 2010. These numbers only reinforce the need to focus more on mobile application development Australia to cater to the increasing mobile consumer population. |
Decrypting the code
What the reports also pointed out is the mobile commerce has yet to scratch its true potential. Even today, over 8 in 10 smart phone owners turn to their devices when they browse websites because of the convenience they afford. Before the advent of the Internet in mobile devices, consumers have to list down on their notebook or type on their ‘compose message’ so they can remember to log on to their PCs to research a product.
Of the 84% who access the Internet through their smart phones, 33% have made it part of their daily routine. More than 7 in 10 consumers are also utilising their smart phones in order to research products or services online with the hope of making a purchase later on. Your iphone applications development should focus on convenience, security, compatibility, accessibility and value adding, which may include promos, loyalty rewards, timely alerts for new products etc.
Don’t forget the iPhone
According to the Google survey in May 2012, Australia is one of the seven countries in the world where more than half of the population own a smart phone. Among the other nations with 50% smart phone users include the UK, Norway, Sweden, Saudi Arabia and the UAE.
Of the 520 Australians surveyed by Google, 50% of them were using iPhones while 25% prefer the Android phone. That means half of the smart phone users are more likely to own an iPhone than Android. To date, there are an estimated 3.4 million Australians who are using an iPhone. Clearly, these numbers point to the need to invest in iPhone Applications development Australia for your e-commerce site.
Variety poses problems
The numbers also signify one thing: mobile users are not sticking to one vendor for their smart phone needs. That means your mobile application development Australia should create tools for your site to be read properly on an iPhone, Android phone, or Blackberry without lag time or performance glitches. The shift toward mobile e-commerce is not going anytime soon so it’s important that you be ready when the requirements and demands of consumers become more sophisticated.
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