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| Articles by Michael Walker |
1. How to Get The Best From Your Monitor Calibrator
August 25, 2015
You've bought your monitor calibrator, installed and updated the software, connected the measurement instrument and you're all ready to make your first display profile. Accurate on-screen color is just a click away.
Or is it?
Before calibrating and profiling a monitor for accurate colo...
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2. How Adding Cross-Media Services to Variable Data Printing Increases Profitability
June 19, 2015
For all the noise about digital, direct mail is still the biggest single direct marketing channel, worth around $45bn a year in the US alone. But it's increasingly clear that printed marketing communications work best when used in conjunction with digital channels, with response and conversion rates...
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3. How To Choose A Digital Front-End For Variable Data Printing
June 10, 2015
In conventional 'every-page-the-same' printing, it might not matter too much if it takes 15 or even 30 minutes for the RIP to process a job before the press starts to roll, if it's then going to churn out hundreds or thousands of copies an hour. But in variable data printing (VDP), which is increasi...
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4. How To Optimize Your Variable Data Printing For Speed and Profitability
May 31, 2015
It's widely accepted that print has a central role in multi-channel marketing and that in combination with a range of digital 'touches' it can significantly raise response rates. Digital printing technologies of various kinds are now in widespread use, enabling personalised or variable data printing...
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5. How Variable Data Printing Gives Printers Additional Services To Sell
May 15, 2015
Print service providers who expand their capabilities to include variable data print (VDP) can gain further benefits from their investment in skills and know-how by offering additional complementary services to their clients. These services allow the printer to move away from the price pressures of ...
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6. How Variable Data Printing Works In The Real World
April 27, 2015
Variable data printing (VDP) can support a wide variety of applications that add value to printers' services. These range from personalised direct mail campaigns with or without complementary online elements, to 'self-service' publishing models for both business-to-business and consumer products in ...
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7. What You Need For Efficient Personalised Variable Data Printing
April 17, 2015
Variable data print (VDP) is an added-value service that digital printers can offer their clients to help them achieve better results in their marketing through personalised and relevant direct mail that brings significantly increased response rates. Offering services like VDP or cross-media marketi...
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8. How Printers Should Sell Variable Data Printing Services
April 12, 2015
Variable date printing (VDP) is a service that printers with digital presses can offer to differentiate themselves from their competitors, adding value to their clients and so improving profit margins and avoiding the commodity print pricing trap. But in addition to the equipment and technical know-...
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9. Understanding Databases For Personalised DIrect Marketing and Variable Data Printing
March 27, 2015
All forms of one-to-one marketing require information about customers and their interests, in order first to identify those who are likely to be interested in the product or service being offered and then to personalise the promotion in ways that are likely to be attractive to each customer.
T...
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10. The Value Of Personalised Print In Direct Marketing
March 11, 2015
The value of personalisation in marketing has been demonstrated many times. Study after study shows that consumers respond more readily to communications that are tailored to their situation, needs and desires than to blanket 'one size fits all' advertising. Depending on the vertical sector, persona...
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GENE MYERS
Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
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LAURA JEEVES
At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
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MICHAEL BRESCIANI
Rev Bresciani is the author of two Christian books. One book is an important and concisely written b...more
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STEPHEN BYE
Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through the...more
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LEVAL AINAH
I am an internet marketer and also an educator. My goal is to help others who are looking to improve...more
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PAUL PHILIPS
For more articles, blog messages & videos and a free e-book download go to www.NewParadigm.ws your p...more
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ALEX BELSEY
I am the editor of QUAY Magazine, a B2B publication based in the South West of the UK. I am also the...more
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Author: Michael Walker
