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| Articles by Michael Farrell |
131. The Beginning of a Second Space Age
July 22, 2010
From the Soviet launch of Sputnik in 1957 to Neil Armstrong’s “giant leap for mankind,” the space race between the world’s superpowers, the United States and the Soviet Union, captivated many including my generation. This space race motivated me to launch my first career as a rocket engineer.
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132. Shanghai Is Not What You Would Expect When You Visit the World's Largest Emerging Market
July 15, 2010
In 1982, early in my Management Consulting career with Deloitte (a Big 4 Accounting and Consulting firm), I made my first to trip to China. I was on an engagement in the Middle East at the time and our client was Saudi Arabian Airlines. I was based in Jeddah, Saudi Arabia however worked with clien...
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133. Discover the Keywords You Need to be No 1 on Google
July 08, 2010
If you aspire to be number 1 on Google then you must do research as this is critical to any business. You must know what the competition is doing. You must know what your selected market sector is doing. Discover the patterns and trends, or lack of them, to guide your marketing activities. ...
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134. Could the World Cup Be Telling Us Something?
July 07, 2010
During my career as a management consultant with Deloitte, a VP with Tradeum, a Silicon Valley B2B eCommerce startup that was acquired by VerticalNet, and more recently as an entrepreneur in Exec Temping roles, I have been fortunate to live and work in over 30 countries on all continents except Anta...
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135. Are We Addicted to Internet Bandwidth Like We Are to Petroleum
July 06, 2010
During my career with Deloitte in the San Francisco Bay Area, I consulted with companies that were building and using the Internet; these included network equipment manufactures, developers of application software for networks, and bandwidth and service providers. We developed web-mail, VOIP, and w...
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136. Why Is Google So Important
July 06, 2010
If an Internet user does not know your URL, or if a user is unable to guess your URL, they will use a search engine to find you.
Like Kleenex (for tissue or FedEx for overnight delivery), Google has achieved dominance in such a short period of time and the company’s name has come to mean Int...
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137. Law of the Category - If You Can't be First in a Category then Setup a New Category Where You Can b
March 11, 2010
Many Internet Marketers assume that a well designed, well executed, well-financed marketing program will work. This is not necessarily so.
How do you avoid wasting time and money in the first place? The easy answer is to make sure your campaigns are in tune with the laws of marketing. <...
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138. The Law of Leadership - It is Better to be First than it is to be Better
March 11, 2010
Billions of dollars are wasted every year on marketing campaigns that can not possibly work, no matter how clever or brilliant.
How do we avoid making marketing mistakes and spending money on campaigns with no results?
The easy answer is to make sure your campaigns are in tune with t...
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139. Social Security is One Huge Unfunded Promise ... What to Do?
March 01, 2010
Social Security is in Trouble!
According to the Social Security Trustees Report, the Social Security program was in a $7.7T hole as of January 1, 2009. That means Washington would have needed $7.7T on that date, invested at prevailing rates, to provide for the next seventy-five-years on the...
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140. The Law of the Opposite - The Leader of Your Product Category Determines Your Internet Marketing St
March 01, 2010
There are laws of nature so why shouldn’t there be laws of marketing? You can actually build a great-looking airplane but it is not going to get off the ground unless it adheres to the laws of physics, especially the law of gravity.
So it follows that you can create a brilliant marketing pro...
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STEPHEN BYE
Stephen Bye is a fiction writer. His most recent novels are a 5-book “The Developer” series which be...more
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GENE MYERS
Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
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After 60-plus years of living, I am just trying to pass down some of the information that I have lea...more
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At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
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MICHAEL BRESCIANI
Rev Bresciani is the author of two Christian books. One book is an important and concisely written b...more
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LEVAL AINAH
I am an internet marketer and also an educator. My goal is to help others who are looking to improve...more
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PAUL PHILIPS
For more articles, blog messages & videos and a free e-book download go to www.NewParadigm.ws your p...more
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ALEX BELSEY
I am the editor of QUAY Magazine, a B2B publication based in the South West of the UK. I am also the...more
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Author: Michael Farrell
