Recently credit card companies discovered that direct mail marketing will work for their advantage. They also found out that the best way to be able to reach new customers is by direct mailing. According to a recent survey, 77% of consumers who were not customers before were already driven online...

It was in the late ‘90s when internet was introduced to the public though it has been around since 1980’s and it was only used by the military. With the presence of internet they say that it is the end of direct mail. But over the years, what they have predicted seems not going to happen. Instead...

The mailing list (a.k.a. database) is one of the most important fundamentals in a direct mail marketing campaign. The ones in the list are the people whom you’ll send your mails to in the hope of making some business with them.

You have to bear in mind that your list is more than ...

Direct mail marketing has been one of the most effective marketing tools among merchants. But with the emergence of the new technology and its advancements, businessmen have developed a misconception that direct mail marketing is now useless and obsolete.

Marketing outlets like te...

Why do a lot of businessmen use direct mail? Well, it’s because a lot of the consumers nowadays are much more up-to-date and sophisticated than before. Advertisements from television, radio, magazines, and internet are just everywhere so, it is of much difficulty to catch people’s attention. So, ...

If there is a certain thing called noise pollution, there is also an advertising noise pollution that exists in the advertising world. Today, consumers receive a lot of advertising mails or messages per day which made consumers have difficulty in hearing what you have to say. It is estimated that...

Advertising through direct mail is still considered as one of the most effective forms to promote your products. It’s been in the market for quite some time but its concept and effectiveness is still applicable for the modern times. Do not underestimate the simplicity of this old and little form ...

There are a lot of marketing strategies out there that a business owner can use. Each has its own advantages and disadvantages. A company should choose a technique that will really help them to boost there sales and would really work best for them. From this article you will learn the details of ...

It’s not the length of time that measures how much we know about something that we do or have. Years of familiarity doesn’t mean we’ll know all the details about something. There are still a lot to know and discover if we’ll keep on learning.

When we talk about direct mailing, it h...

Direct Marketing is vital in every business’ attempt to make their products and services be known to its targeted clients and buyers. When done correctly, it can surely generate great results. But doing direct marketing is not as simple as making a letter, putting an address and stamp into it, an...