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Articles by Craig Harris |
71. Internet Copywriting - Why Is It Different
April 29, 2013
Internet copywriting is copywriting, isn't it? Copywriting is copywriting, surely, whether it's online or offline? Well, no, it isn't. Of course, there are lots of principles that apply to all copywriting. But there are at least four important reasons why copywriting for the Web is different. Inte...
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72. The Seven Deadly Sins To Heavenly Content
April 26, 2013
Copywriting is about communicating and engaging with the audience and the best way to engage your audience is to make them and their needs the focus of your content. First you need to know your target audience, as this will help set the tone and style of writing. Once you have a clear idea of your ...
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73. Great Copywriting Is Necessary For All Businesses
April 25, 2013
What makes great copy? Is it convincing, well-written grammatically, and spell-checked? Yes, but it should also be compelling, and worth your reader's time. When I read something that just takes me around the block and back to square one, I'm no better off and I've wasted my time. If I end up somewh...
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74. 5 Tips To Writing An Engaging Headline
April 24, 2013
The success of marketing copy such as brochures, ads, and press releases depends on the headline-or in the case of an email, the subject line. It needs to grab the reader and compel him or her to take action by reading the brochure or opening the email. It's your first hurdle, and it's a big one. ...
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75. Copywriter - How To Launch A Successful Copywriting Business
April 23, 2013
Want to launch a successful copywriting business? It's easier than you imagine. The key is to keep it simple. Focus on clients, and on writing copy for them: allow your operation to grow and evolve, organically. I've been running a copywriting business for 20 years, and I teach others how to start ...
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76. How To Write A Compelling Guarantee For Your Sales Letter
April 22, 2013
If you have a product or service to sell, it's essential that you not only have a guarantee in place, but that you make it so compelling that the prospect feels completely safe in purchasing, with no risk of loss. This article will show you how to do that. The first thing you have to keep in mind i...
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77. Copyrighting Service Courses
April 20, 2013
At this time in your life you may think that taking a copywriting service course is more than you want to handle. Family duties, children, and work all take up a significant amount of your time. However, there are numerous continuing education courses that anyone can take on the Internet. These cour...
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78. Copywriting Tips - Use The Product
April 19, 2013
This is something that a lot of copywriters, especially those just starting out, don't do and it's hurting their chances of writing a killer sales letter. This is especially true for successful marketers who want to branch out into copywriting. By actually using the product, you'll not only write a ...
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79. Copywriting Secrets 3 Profitable Tactics You Can Use Today
April 18, 2013
Copywriting is a master skill for anyone who owns an online business. You need the confidence and the tactics to sell. If you don't possess these skills, and fail to use the tactics, you're crippling your business. Let's look at three profitable copywriting secrets you can use to build your busines...
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80. How Important Are Layout And Design To Your Copy
April 17, 2013
Compelling images and well-crafted layouts are an essential part to just about every piece of marketing collateral, whether it's an advertisement or an HTML-formatted email. And though most writers do not have professional-grade skills when it comes to design and graphics, all good copywriters shou...
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STEPHEN BYE
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