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Author: Laura Lowell
Company: 42 Rules
Website: www.42rules.com
Author Comment / Biography:
Laura Lowell is the President of Impact Marketing Group, and the driving force behind the award-winning, best selling book series 42Rules. Her first book, "42 Rules for Marketin"g, was an Amazon.com bestseller. Her second book "42 Rules for Working Moms", combined her expertise and her passion, and was featured on Oprah & Friends Radio, "The Peter Walsh Show". Laura has navigated the waters of working motherhood since the birth of her first daughter in 2000. Part-time, full-time, author and entrepreneur – she has tried it all.
Laura has a degree in International Relations and went on to receive an MBA from UC Berkeley, Haas School of Business with an emphasis on marketing and entrepreneurship.
Laura writes about marketing and branding for ActiveGarage.com and has been featured on Oprah & Friends, ABC, The Huffington Post, and more. Laura is also an active blogger authoring "The Rules…According to You" about branding and marketing for entrepreneurs. A dynamic speaker, Laura has been a keynote speaker at conferences around the world.
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| Articles by Laura Lowell |
21. Set Goals and Measure
December 25, 2012
Setting clear goals for your social media marketing activities prevents you from spending precious resources without delivering a clear business outcome.
Follow these three steps to define goals that create impact:
Be clear about your business
• Are you planning to become a t...
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22. Work from Big to Small, but Don't Ignore the Small
November 01, 2012
Take a deep breath. Your kids are scared and need you to help them make sense of how life will change in big and small ways, even if you can't make sense of it yourself.
Big Things for You:
• Housing. Where is everyone going to live? How much will it cost to run two households?
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23. Keep It Off Facebook!
November 01, 2012
Facebook, email, texts, and recorded voice mails are loaded material. Once they are out, you cannot take them back. If you don't want any of it used against you, don't publish it!
It's also rude and bad etiquette to disrespect an ex-partner on social media. You will regret it, either when yo...
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24. Curb Your Resentment
November 01, 2012
Resentment is like taking poison and waiting for the other person to die.
—Malachy McCourt
Malachy McCourt was spot-on. Resentment is corrosive, debilitating, and completely counterproductive.
Everyone is entitled to wallow, as that is between you and your conscience, and per...
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25. Decide How, When, and Where to Break the News
November 01, 2012
We told our children during snuggle time in bed, when everyone was feeling safe and close. We didn't want a formal, nerve-wracking meeting where everyone sat with hands folded in laps. Fortunately, we had slowly prepared, after the OP found a job and another place; he had been a stay-at-home dad for...
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26. Make Your Own Metrics
October 06, 2012
If your car's speedometer displayed temperature rather than speed, combined your speed with those of nearby cars, or gave you just your average speed for the preceding month, you'd get it fixed, right? Or, would you just "go with your gut"? Then say, "But Officer, it felt about right, and be...
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27. Pick Smart Quick Wins
October 06, 2012
You want to prove you're the hotshot they're hoping they hired. So, you're going to kick your group into high gear and start racking up wins. Not so fast, grasshopper. Bruce McNamer of TechnoServe: "As a first-time CEO, I put pressure on myself to do something dramatic. I wish I had given my...
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28. Rules Are Meant to Be Broken From 42 Rules for Your New Leadership Role
October 06, 2012
That's why you want to lead, right? You want to forge your own path and make your own rules! You're on fire to wow your customers, astonish the market, and create wins for you and your team. You've probably noticed that some ways of leading tend to work better than others. Take sole credit f...
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29. Map What Matters To People With Power
October 06, 2012
If you're going to deliver for someone, make it your priority to deliver up. That gives you breathing room to deliver for everyone else. Figure out who holds power You know where to start: your boss, plus your boss's boss and/or board of directors. To determine the rest of yo...
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30. Make Your Job Doable
October 06, 2012
Very few people thoughtfully manage the scope of their job. I suggest you do. Reframe the criteria for success There's no shortage of ways to view your job. At a minimum, there's what you think you're supposed to be doing, what your boss thinks, what your team thinks, and your by-now...
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