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Author: Laura Lowell
Company: 42 Rules
Website: www.42rules.com
Author Comment / Biography:
Laura Lowell is the President of Impact Marketing Group, and the driving force behind the award-winning, best selling book series 42Rules. Her first book, "42 Rules for Marketin"g, was an Amazon.com bestseller. Her second book "42 Rules for Working Moms", combined her expertise and her passion, and was featured on Oprah & Friends Radio, "The Peter Walsh Show". Laura has navigated the waters of working motherhood since the birth of her first daughter in 2000. Part-time, full-time, author and entrepreneur – she has tried it all.
Laura has a degree in International Relations and went on to receive an MBA from UC Berkeley, Haas School of Business with an emphasis on marketing and entrepreneurship.
Laura writes about marketing and branding for ActiveGarage.com and has been featured on Oprah & Friends, ABC, The Huffington Post, and more. Laura is also an active blogger authoring "The Rules…According to You" about branding and marketing for entrepreneurs. A dynamic speaker, Laura has been a keynote speaker at conferences around the world.
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| Articles by Laura Lowell |
31. Communication Is Communication Both On And Offline
July 24, 2012
If you have recently discovered social media and feel confused, this is perfectly normal. The mass that is you and your social media presence is miniscule compared to the vast realm of space. The amount of time you exist on this planet, (and the amount of time the planet exists) is so incredibly sma...
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32. Rules Are Meant To Be Broken
July 24, 2012
In May of 1996, unsuspecting Vermont resident Jim Griffith was online, looking to upgrade memory in his old IBM PS/2 computer, when he ran across, and fell in love with a website he had never used before—eBay. In no time at all, Jim, or "Griff" as he likes to be known, found himself spending upwards...
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33. Overcome the Overwhelm
June 19, 2012
By now, based on the hype, we are all somewhat aware of the potential that Web 2.0/Social Networks can offer you. However, after speaking to various groups of people, two things are becoming very apparent; many people are struggling to understand where to begin and just as many are simply trying to ...
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34. Answer the Most Important Questions First
June 19, 2012
Let's start with a question, Why are you on LinkedIn?
On the surface, this seems to be a simple question: only five words and none were more than 10 letters long. But it seems that whenever we ask that question, we're asking something on par with an existential question like, "What is the m...
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35. Get LinkedIn or Get Left Out?
June 19, 2012
Let's start with a question, Why are you on LinkedIn? On the surface, this seems to be a simple question: only five words and none were more than 10 letters long. But it seems that whenever we ask that question, we're asking something on par with an existential question like, "What is the m...
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36. No One Throws Away Books: How To Use Your Book To Build Your Business
April 30, 2012
"My consulting revenue has grown by 6 figures after my book was published. I was able to get more leads, close more business and increase my fees because I am an author." - Michael Griego author of "42 Rules to Increase Sales Effectiveness"
If you are an entrepreneur, consultant, professio...
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37. Identify Key Metrics
April 12, 2012
Within the language of analytics, there are several essential acronyms you need to under-stand in order to analyze the data in Google Analytics. Among the long list of acronyms in Google Analytics there are three that stand out among the rest because they are directly tied to results (mainly e-comme...
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38. Practice Kaizen
April 12, 2012
Web analytics, according to the infinite number of sources on the World Wide Web, is believed to do everything you want and more. So, you invest in Google Analytics and wait for it to work its magic. You wait and wait. However, you must realize that enabling Google Analytics is just the beginning. Y...
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39. Decide On Your Goal Type
April 12, 2012
Enabling a goal in order to track a conversion (see Rule 8, "Identify Conversions") is one of the best ways to assess how well your site meets its business objectives. The hardest task for most website owners always seems to be identifying what goal type to use. A goal can be any activity on your we...
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40. Profile Your Data
April 12, 2012
Google has made profiling one of the best kept secrets within Analytics. Google Analytics allows you to create multiple profiles under one account. When you first set up your Google Analytics account, you are, in effect, creating a profile under that account.
The following are some of the r...
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