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Author: Laura Lowell
Company: 42 Rules
Website: www.42rules.com
Author Comment / Biography:
Laura Lowell is the President of Impact Marketing Group, and the driving force behind the award-winning, best selling book series 42Rules. Her first book, "42 Rules for Marketin"g, was an Amazon.com bestseller. Her second book "42 Rules for Working Moms", combined her expertise and her passion, and was featured on Oprah & Friends Radio, "The Peter Walsh Show". Laura has navigated the waters of working motherhood since the birth of her first daughter in 2000. Part-time, full-time, author and entrepreneur – she has tried it all.
Laura has a degree in International Relations and went on to receive an MBA from UC Berkeley, Haas School of Business with an emphasis on marketing and entrepreneurship.
Laura writes about marketing and branding for ActiveGarage.com and has been featured on Oprah & Friends, ABC, The Huffington Post, and more. Laura is also an active blogger authoring "The Rules…According to You" about branding and marketing for entrepreneurs. A dynamic speaker, Laura has been a keynote speaker at conferences around the world.
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| Articles by Laura Lowell |
41. Use The Data To Take Action
April 12, 2012
Let's face it: every website is faced with a problem (or two). It may be related to an internal process or a customer, or both. As discussed throughout this book, Google Analytics provides you with the intelligence to understand and address the problem. Yet the data can be overwhelming, to say the...
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42. There Is An 'I' In Team By Jerry Manas
January 17, 2012
In an effort to create a WE atmosphere, some leaders try to have everyone move together as if they're in a chain gang, all clones of one another moving in the same direction. Instead, we must celebrate the diversity on our teams, and leverage the different strengths people have. There's a time for i...
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43. Move With, Not Against, Partners
January 17, 2012
We interact energetically with others. We either move towards others, away from others, with others or against others. When we believe that others are our adversaries, we move against them. Action—reaction, tit-for-tat or retaliation, can transform them into adversaries.
Anthropologists and ...
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44. Look Back to Look Forward
January 17, 2012
In what direction do we hold our vision? We have 360 degrees to work with, but where do we put our attention?
The study of attention, and how it impacts us every day of our life has been a life long fascination. New developments in neuroscience are giving us clues about attention that are su...
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45. Find Multiple Suppliers
January 16, 2012
One of the more difficult aspects of doing business in China is finding reliable and capable suppliers and manufacturers. Not that there is any shortage of suppliers wanting to do business with you. But how do you know which ones to choose? If you have a product that you want produced in high quanti...
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46. Expect the Unexpected—Betty's Story
January 16, 2012
"Betty" (her adopted Western name) is a fascination and an inspiration. I was introduced to Betty while I was touring a plastics factory in Shenzhen, about forty miles west of Hong Kong in Guangdong Province. As mentioned earlier, Shenzhen is part of the Special Economic Zone (SEZ) established by De...
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47. Do's and Don'ts Are Helpful to Know
January 16, 2012
Many sources discuss the various do’s and don’ts in China. There are plenty of resources available to you online and in print. It’s always a good idea to review before every trip to China, just to refresh your thinking. Here are some of my favorite reminders:
• Shaking hands is a common pra...
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48. Ask "Why Outsource?"
December 19, 2011
Asking the question "Why Outsource?" would seem to be counter to general economic movements and run against prevailing industry beliefs. Many companies are outsourcing as standard procedure, following industry trends. Yet, the question needs to be asked. After all, call centers have been supporting ...
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49. Disasters Happen
December 19, 2011
It doesn't matter where your outsourcer site is located; it is at risk of a disaster. That disaster may be from a utility outage, storm, flood, fire, quake, volcano, or act of violence. Moreover, disasters usually don't happen as a single event. They involve multiple facets. For example, storms ma...
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50. Know If the Outsourcer Is Outsourcing
December 19, 2011
Outsourcing is a competitive business and providing services with aggressive pricing is always a critical factor in winning business. All companies look for methods to reduce their costs and outsourcers are no exception. To maintain their aggressive stance, outsourcers are following trends in the co...
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