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| Articles by Michelle Crossley |
21. Building an Email List that Builds Your Business
January 16, 2012
A Step-by-Step Guide to Collecting Customer and Member Email Addresses Get the steady response you need to keep your business growing.
Whether you’re a bookstore, a nonprofit arts organization, a wine consultant, or an accountant, you need a steady stream of business, referrals, or response...
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22. Filling Your Tables Every Night with Loyal Customers - Tips for Restauranteurs
January 16, 2012
Customers fill tables. And regular customers fill tables repeatedly! Create a steady stream of patrons by staying in regular communication with your guests. They’ll become more loyal to you, stop in more often, and be more likely to bring their friends with them.
The easiest, most effective...
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23. Performance Metrics to Judge the Effectiveness of Your Email Marketing Campaigns
January 15, 2012
In the world of email marketing, companies evaluate their marketing efforts using certain marketing metrics that act as statistical data for studying the effectiveness of their email marketing campaigns. The metrics used differ according to the type of marketing campaign used and also depend on the ...
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24. Creating a Test Plan to Improve your Email Marketing Program's Effectiveness
January 15, 2012
Email marketing can be tricky and if not executed properly, chances are that your marketing campaign will be completely overlooked by prospective customers. In order to determine the effectiveness of your campaign, there are certain routine tests, which any smart marketer will be sure to execute. C...
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25. What an Internet Marketing Manager Can Do For Your Business
January 15, 2012
An online business owner knows the significance of having a solid marketing plan in place guaranteed to draw in customers. Hiring an internet marketing manager is one of the most cost effective ways of propagating a marketing strategy. Internet marketing managers also handle several other aspects of...
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26. Customizing Your Business Facebook Page for Success
January 15, 2012
Having an active Facebook page with a few friends and a brief introductory page is not enough to generate web traffic towards your company profile. Such a page is not conducive to making money as well. In order to bring in the business, you need to customize your Facebook page so that more Facebook ...
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27. Display Advertising 101
January 15, 2012
Display advertising is the most basic form of any advertising. It was formerly known as banner advertising and was the first model of internet advertising. As with all advertising campaigns, the first thing which you need in display advertising is to know what your audience wants and how you are goi...
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28. Optimizing Your Business Facebook Page for Maximum hits and Return Visits
January 15, 2012
With a user base of more than 750 million, Facebook is a viable social media marketing platform which cannot be ignored. Every business has potential customers on Facebook. So, to increase your brand presence, you need to optimize your business Facebook page and generate traffic for more business. T...
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29. Using Google+ to Connect With Customers
December 15, 2011
Social networking has always been popular with businesses, big and small, to reach out to their customers. Making their foray into this wonderful world of social networking is Google+, which is considered to be the biggest and most advantageous product of the search engine. What makes Google+ specia...
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30. Why Your Website Needs a Privacy Policy
December 15, 2011
Internet privacy is a major concern to many website visitors. These days, businesses conducted via websites have become the common norm. However, the way personal data is disclosed or shared by sites where customers have to submit such information is not always properly revealed. All internet users ...
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GENE MYERS
Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
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TIM FAY
After 60-plus years of living, I am just trying to pass down some of the information that I have lea...more
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ADRIAN JOELE
I have been involved in nutrition and weight management for over 12 years and I like to share my kn...more
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LAURA JEEVES
At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
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STEPHEN BYE
Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through the...more
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ALEX BELSEY
I am the editor of QUAY Magazine, a B2B publication based in the South West of the UK. I am also the...more
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SUSAN FRIESEN
Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, ...more
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SHALINI MITTAL
A postgraduate in Fashion Technology. Shalini is a writer at heart! Writing for her is an expression...more
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JAMES KENNY
James is a Research Enthusiast that focuses on the understanding of how things work and can be impro...more
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Author: Michelle Crossley
