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| Articles by Dennis Murphy |
31. Bootstrapping Your Way Past Trite, Overused Expressions
July 22, 2013
I know that at times I'm as guilty as the next person for "recycling ideas," but there comes a point when you find yourself going crosseyed at all the parrot-squawking happening on the web. This is as rampant of a problem in the corporate world; trust me I've sat through enough meetings listening to...
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32. 10 Ways A Virtual Copywriter Can Help You Work SMARTER, Not Harder
July 21, 2013
Wouldn't it be nice if you could just pick up the phone or pop open a new email and get instant copywriting and marketing support from someone smart, web-savvy, capable, and whom you trusted? Oh, but you have a Web Guy, right? Your Web Guy is behind the scenes, doing amazingly detailed work to imp...
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33. Make Your Copywriting Exciting, Passionate And Emotional - Without Using Any Hype Whatsoever
July 19, 2013
If you want to know a quick and easy way to inject passion and excitement into your ads without using even a speck of "hype", then here's how one of the world's greatest living copywriters does it. And why you can do it, too. Anyway, here's the "secret" in a nutshell: Get rid of all the exclamati...
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34. If Copywriters Have To Be So Good, Why Are Commercials So Awful
July 18, 2013
Professional copywriters. We've all heard how incredibly hard it is for them to get into that crazy profession (it is). We all know how painstaking professional copywriters have to be to craft their portfolios in just the right way just to get interviews with those crafted portfolios (they do). An...
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35. Is Your Copywriter Overcharging You
July 17, 2013
Copywriters can come up with some strange payment terms. Some of them are just flat ripping off their customers. I know this because I have recently been interviewing copywriters to handle some of my overflow. It's typical in the freelance industry. A freelancer gets so busy that he can't handle al...
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36. These 6 Copywriting Tips Are the Key To Your Success
July 16, 2013
Knowing the key elements of successful copywriting is essential when you first begin to write sales copy. The difference between good and bad copy is simply the number of conversions it creates or actions it drives. Once you have mastered the basic principles of good copy you can begin to work on de...
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37. Ad And Brochure Copy Doesn't Have To Be Short To Succeed
July 12, 2013
Did you realize that medical students in New Orleans are drugging visitors and stealing their kidneys? Or that the toilets in a major U.S. airport are full of venomous spiders? Or that people don't read anymore, so you need to keep copy as short as possible? Looking for a common thread? It's simple...
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38. Eight Painless Steps To Making Your Business Writing Sparkle
July 11, 2013
Good business writing can boost your company's profitability and reputation. The more your customers and prospects understand the value you provide, the more likely they are to make the "right" buying decision. Good writing is critical to your public relations efforts. Whether it be in the form of ...
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39. Copywriting Issues In The Online Domain
July 09, 2013
In the simplest term, copywriter is a person who writes a copy. The copy can be an article, feature, news, script or anything else. Copywriting is getting immense popularity especially with the online media wherein the websites are hiring copywriters to write for their websites. They hire freelance ...
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40. Copywriting Tips - Showing The Prospect The Value
July 04, 2013
Do you know how much gas costs today? Sure you do. You're living in the real world and not on some fantasy planet. And if you've been around for some time, you know that it's the same gas you used to buy for a buck. Heck, I remember when gas was 32 cents a gallon. Yes, I'm old...get over it. Point i...
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ALEX BELSEY
I am the editor of QUAY Magazine, a B2B publication based in the South West of the UK. I am also the...more
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At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
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Stephen Bye is a fiction writer. His most recent novels are a 5-book “The Developer” series which be...more
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After 60-plus years of living, I am just trying to pass down some of the information that I have lea...more
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Author: Dennis Murphy
