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| Articles by Dennis Murphy |
71. Copywriters Dilemma For Your Next Project, Should You Hire A Researcher
April 23, 2013
Imagine this. You have just landed a large new copywriting project. Maybe it's a bunch of web pages that you need to write copy for. Or, it could be a lead generation system, white paper, follow-up sequence, and supporting sales copy. Or, it is a 18-page promo with half a dozen pieces of additional ...
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72. Writing Good Sales Copy
April 22, 2013
Selling is the number one skill you MUST learn if you are going to start any kind of business and this applies to selling on the Internet as well. Whether you are selling a service or a product, without the ability to sell, your product or service is worth nothing. The good news is that unlike an of...
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73. Copywriting Vs Writing Articles What You Need To Know
April 20, 2013
You say to-may-tow and I say to-mah-toe - it's all just words, right? Well, when it comes to some things - like the difference between copywriting and writing articles - the subtle differences do matter quite a bit. This is especially true if you are interested in making money online. To help explai...
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74. Using Copywriting Services To Promote Your Business
April 19, 2013
Why does your business need copywriting services? Well, have you ever come across what appears to be a professional and successful website only to be bored senseless by the content? Many businesses believe it is far more important to have colorful, flashy images to entice a customer to stay on the ...
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75. Copywriting Services Fun Ways To Promote Yourself As A Copywriter
April 18, 2013
Many copywriters hate marketing; they're very shy. They understand that their business starves without the lifeblood of promotion, but while they're happy promoting others, they're too shy to promote themselves. Does this sound like you? Perhaps you think of advertising as bragging, and hate to do i...
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76. How To Write Headlines That Supercharge Your Sales
April 17, 2013
It's said that a great headline does 95% of the work and the body copy the remaining 5%. So who needs a copywriter? Just hire a headline genius. Of course it isn't that simple and the percentages are fantasy - how could you possibly measure anything so accurately? But as a copywriter I'm bound to s...
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77. Why You Need A Copywriting Book
April 13, 2013
With so much content on the Internet these days, finding a way to make your copy stand head and shoulders above the competition is essential. When I first started writing copy to promote my websites, I wasn't competing with many others, but now that seems to have completely changed. We all need to r...
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78. Your Work Is Being Stolen And You Are Completely Unaware
April 12, 2013
I have posted my work on various websites throughout the internet, which has provided the opportunity for my work to be republished again to other sites; exposing my work to a much larger audience. For this I am eternally grateful. As I explore the internet, I am shocked at the amount of plagiarism...
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79. So You Want To Be A Copywriter
April 11, 2013
Maybe you've got a man crush on Don Draper from Mad Men. Or you're head over heels with Peggy and just want to BE her (even though you'd rather dress like Joan). Maybe you make up headlines and slogans in your spare time, trying to outdo the pros. Somewhere, somehow, the copywriting bug bit you. Ca...
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80. Jumpstart Your Copywriting Career By Writing Online Product Descriptions
April 10, 2013
That's how I got started. Over five years ago, my copywriting business began by writing catalog product descriptions for a print cataloger. Product descriptions are short pieces of sales-oriented copy packed with consumer benefits that push the consumer's, "I gotta have that" hot button. This was my...
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At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
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Rev Bresciani is the author of two Christian books. One book is an important and concisely written b...more
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I am the editor of QUAY Magazine, a B2B publication based in the South West of the UK. I am also the...more
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Author: Dennis Murphy
