51. Shortcutting Your Way To A Great Sales Letter
June 06, 2013
No matter how good your product is, it isn't going to sell itself. If you were working in the brick and mortar world, you'd address that fact by finding the best possible sales staff to help move your merchandise. As an Internet marketer, you don't get to crowd the floor with sales pros. You have a ...
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52. How To Write Good PPC Copy
June 05, 2013
Imagine your peculiar but wealthy uncle left you with a paint bucket full of perfectly cut, flawless diamonds. You receive the container via UPS and you scratching your head asking yourself, "What the heck do I do with these rocks?" Good question, mate. They are just rocks, if you don't launch an ...
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53. Should You Update Your Website Copy
June 03, 2013
We all know the old adage "If it's not broken, don't fix it"-but there are plenty of website owners who don't heed that sage advice. As a freelance copywriter, I regularly have clients who contact me asking to rewrite web content that's only been up for a few weeks or months. When I ask them their r...
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54. The Advantages Of Ghostwriting SEO
May 29, 2013
Ghostwriting SEO refers to the production of web page content, as written by a third party and sold to the website owner. Many webmasters find that they lack the time or talent to write effective and engaging SEO articles. Therefore, they see an advantage in hiring a ghostwriter or ghostwriters to t...
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55. How To Find A Ghostwriter
May 28, 2013
They say everybody has a story to tell. The problem is in the telling. Let's face it. Some of us can string words together into decent, readable sentences, and others of us cannot. The former sometime go on to string words together professionally, helping out the latter, and getting paid for it in t...
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56. Mind-Ninja Psychology For Writing Sales Letters And Marketing Emails
May 27, 2013
Incorporating unorthodox suggestions into your copywriting probably sounds like something extremely difficult but in fact it is really simple. Using unorthodox suggestions is really just about asking your readers to read the persuasive components of your sales letter in a different way. When you ge...
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57. Writing Great Headlines Made Easy
May 26, 2013
Do you think it takes magic to write a great headline? Nothing could be further from the truth. It just takes a touch of talent, mixed with a bit of technique. And great writers are highly sought after and highly paid. The number one rule in copywriting, according to copy legend Joe Sugarman, is ev...
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58. Copywriting Tips - When Is It Good Enough
May 24, 2013
Okay, here's one for you to chew on for a while. When is your sales letter good enough? Is there such a thing as good enough? How much does it matter? Do you eventually reach a point of diminishing returns? Lots of questions, but still no answers. Well, sit tight. The answers are coming. Please note...
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59. Why Do You Need A Copywriter For Your Website
May 24, 2013
Some people have the smarts and skills to come up with an amazing website, complete with all the stunning graphics and fabulous animations. However, aesthetics isn't really enough to keep your customers coming back to your website. No matter how wonderful your website looks like, poorly-written con...
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60. There's a Reason Why They Call It Copywriting
May 22, 2013
Is there anything more stifling to a good real estate postcard mailing than a blank computer screen? Consider this scenario (not an uncommon one for many a direct marketer in any area): Your mailing list has been carefully chosen. Your printer is waiting for your postcard copy. And there you sit st...
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