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| Articles by Robert Price |
81. Copywriting - Ten Techniques For Effective Sales Copy
April 11, 2013
Whether it's an advertisement, direct mail, or company brochure, you want your documents to attract potential customers and persuade them to buy. Here are some methods for writing sales copy that copywriters use to great effect: 1) Firstly, start with the heading. You need to make sure that it grab...
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82. The Ethics Of Commercial Writing
April 10, 2013
As a freelance writer, you can come into contact with vast amounts of sensitive and confidential information from each client- every organisation has it, and most likely, a writer will need to delve into it. This is a norm, as each client requires their writers to possess the entirety of knowledge n...
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83. Copywriting - 3 Ways To Stand Out From The Copywriting Snore Fest
April 09, 2013
Some people wonder if they have what it takes to write to a blog everyday in order to build a business. Some people look at copywriting as if it's some huge supernatural monster they have to conquer. Do you ask yourself any of these questions: Do I have the time? What will I say? Who the heck is goi...
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84. Mastering The Art Of Writing Sexy Bullet Lists
April 08, 2013
From short ecommerce product descriptions to enormously long sales letters; ask any copywriter and they'll quickly tell you that bullet points are one of the most valuable tools in their skill set. Why? Because they almost always get read. Most people (and many professional copywriters), however, s...
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85. What Are The Rules For Writing An Irresistible Product Description
April 08, 2013
I get questions about rules all the time. People naturally assume there is a set of rules, like the Ten Commandments, that govern the writing of online content. This is understandable considering there are books and Websites on copywriting that spell out "rules" such as, "product descriptions must b...
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86. Copywriting Mistakes 3 Common Headline Blunders
April 07, 2013
David Ogilvy said in Ogilvy on Advertising that "80% of an ad's success or failure was determined by the headline." John Caples had a similar saying. "If the headline doesn't induce readership then the body copy might as well be written in Greek." Headline writing is both an art and a science. So t...
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87. Key Stages Of The Content Writing Process
April 04, 2013
Any professional content developer would agree that content writing is more than mere writing a piece of information about any product or service. It would have certainly been incredibly convenient if writing was all that the content developers had to perform. However, the fact of the matter is that...
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88. Content Writers - Attracting People Through Words
April 03, 2013
Through the ages, writing has always been an art that has been bestowed on few. In ancient times people who could write became famous and highly esteemed men, as the ability to write gave them a power to record events that took place. Imagine how ignorant the world would have been of history, if the...
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89. The Different Types Of Copy Writing Tasks
April 01, 2013
When you're a freelance copywriter every day is different.You can be writing about different topics every day, such as cake decoration in the morning and then advanced business software in the afternoon.Variety is the spice of life, as they say. You could also be providing different types of copywr...
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90. Is There A Book Inside You Just Crying To Get Out
March 29, 2013
Have you dreamt of writing a novel, a children's story, a mystery, a thriller, a biography, business advice? Has anyone ever told you, "You should write a book"? Have you thought about writing a book and perhaps dismissed the idea? Thoughts like, "I don't know how", "no one would read it", "I'm not...
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LAURA JEEVES
At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
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STEPHEN BYE
Stephen Bye is a fiction writer. His most recent novels are a 5-book “The Developer” series which be...more
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LEVAL AINAH
I am an internet marketer and also an educator. My goal is to help others who are looking to improve...more
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TIM FAY
After 60-plus years of living, I am just trying to pass down some of the information that I have lea...more
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GENE MYERS
Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
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ADRIAN JOELE
I have been involved in nutrition and weight management for over 12 years and I like to share my kn...more
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MICHAEL BRESCIANI
Rev Bresciani is the author of two Christian books. One book is an important and concisely written b...more
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PAUL PHILIPS
For more articles, blog messages & videos and a free e-book download go to www.NewParadigm.ws your p...more
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ALEX BELSEY
I am the editor of QUAY Magazine, a B2B publication based in the South West of the UK. I am also the...more
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Author: Robert Price
