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| Articles by ENS Ltd |
31. How Well Does Your Website Reflect Your Sport's Brand Image?
June 25, 2013
As with any other commercial activity, the consistency of your marketing message is vital in sport PR. Every marketing tool should reflect what your sport is essentially about and the image that you wish to project. This includes your website and social media profile, not just your printed material....
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32. Volkswagen Commercial Vehicles Mark Shift in Strategy With Partnership-Focused Brand Promise
June 13, 2013
Volkswagen Commercial Vehicles have launched a new brand promise to its market, and blowUP media are delighted to deliver the largest OOH advertising site in this significant campaign.
The multi-channel execution launched this week with the message – We never forget the most important name o...
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33. Nike's England Kit Campaign Leverages Manchester's New Giant Poster Site
June 10, 2013
On Monday (20th May 2013) blowUP media launched the largest poster site outside London in Manchester’s Piccadilly Gardens. The unveiling was especially poignant as it was part of Nike’s new England team kit launch campaign, modeled by local star player, Danny Welbeck, who plays for England and Manc...
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34. How to Appeal to a Mass Audience Through Advertising
June 04, 2013
When creating an advertising campaign for a big brand, an advertising agency will always strive for one thing – mass appeal. The greater the appeal, the greater the result. There are a few key strategies by which advertising agencies should abide in order to ensure they produce the right advertising...
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35. Advertising for an Urban Audience
June 03, 2013
Engaging with an urban audience is key in modern-day advertising. Out of home advertising is now recognized as a powerful and cost-effective tool of conveying a brand’s message to thousands, if not millions, of potential consumers. But what does appeal to trendy urbanites living fast-paced lives and...
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36. How to Build a Successful Brand Through Advertising
May 28, 2013
In order to build a successful brand and maintain an already well-known one, large business owners need to work hard on building brand awareness, along with creating striking and memorable advertising campaigns. Advertising, especially on a very large scale, can provide a great springboard for the ...
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37. The Importance of Acknowledging Volunteers
May 20, 2013
Volunteers are regarded as the backbone of many charity and non-charity events in the UK and Volunteers’ Week is a perfect opportunity to acknowledge and appreciate the hard work carried out by them as well as launch new volunteering campaigns to attract new people to help out.
All of the ma...
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38. The Cost of a Major Sporting Event
May 20, 2013
Major sporting events not only provide a great spectacle but also lasting legacies for the nations in which they are held. With so many factors to consider before, during and after an event, how much do you think a major, global sporting event costs?
London 2012 Olympics – Last summer saw o...
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39. How to Simplify the Workforce Management Process
May 20, 2013
Businesses are constantly on the lookout for new ways to help their operation run smoother and be more productive and one of the main ways to do this is by investing in effective software. 92% of organizations still claim they use spreadsheets to manage some aspects of their workforce, but 42% of th...
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40. The Advantages of Digital Screen Advertising
May 10, 2013
Advertising has advanced a great deal since the 19th Century when Thomas J. Barratt came up with the now infamous campaign for Pears Soap. The basic principle of advertising, however, remains the same but the way companies go about it has evolved a great deal. Various advertising tools have be...
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Author: ENS Ltd
