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Author Spotlight
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Author: Philippe Taza

Company: Higher Education Marketing

Region: Montreal Quebec

Website: www.higher-education-marketing.com

Author Comment / Biography:
9 years of experience in the Canadian Higher Education market

Specialties Google Adwords Qualified Individual, Google Analytics Qualified Individuals, Education Marketing, Higher Education Marketing, Education Lead Generation, MBA Lead Generation with Google Adwords, Web Analytics, internet marketing, Search Engine Optimization for Schools, Pay per Click Marketing, Social Media Marketing, Internet Lead Generation, CRM Analytics, Email Marketing, enrollment marketing

Displaying 1 to 6 of 6 articles
Pages: 1
 Articles by Philippe Taza 
1. HOW TO FIND CONTENT IDEAS FOR YOUR SCHOOLS BLOGS AND SOCIAL MEDIA
November 12, 2012

Many schools have decided to host a school blog and become more involved in social media in order to enhance their online presence. With this comes the realization that blogs require close monitoring, constant up-keep, and interesting content. People often ask us about the ways school bloggers (be i...

2. Managing Website Life-cycle in Higher Education: Are You Typical?
November 12, 2012

In the process of doing our business we conduct a lot of website audits for colleges and universities. In an audit we look at many things including, a school’s search rankings, web analytics, technical site configuration, social media integration, SEO, SEM, design, usability, etc. In these discussio...

3. 9 Triggers for a Higher Ed Website Redesign
November 12, 2012

The decision to move ahead with a redesign of your higher ed website is a big one. In terms of the time, money and human resource demands within a college or university web/marketing department, it’s one of the single, most important marketing decisions that you make. Whether you plan to have your t...

4. Summary and Comments on 2012 Report on Higher Ed Marketing for Not-For-Profit Colleges and Universi
November 09, 2012

CUnet recently released its 2012 Higher Education Marketing Benchmarking Report: Not-for-Profit Colleges and Universities. This report follows on the heels of an
5. 5 Steps To Promote Your School's Open House Through Social Media
October 31, 2012

Hosting an Open House is the perfect way for your school to gather alumni, and current and prospective students together to highlight and expose your school’s uniqueness. Here are 5 quick steps to efficiently promote your Open House online.

Include your students in the event planning: You kn...

6. How to get your school started on LinkedIn
October 15, 2012

If your school is committed to helping its students find work upon graduation (which is the case of most schools) or providing them with a professional network, it needs to develop a presence on LinkedIn. This help build your school’s credibility to your students and community and will help you stay...

Pages: 1



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