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| Articles by Wayne Parker |
51. The Simple Guide To Features And Benefits
June 05, 2013
When copywriters say that sales copy must focus on benefits and not features, what do we mean? Well, a feature is all ME ME ME, describing the product. For example, "I have a quintillion qualifications"...but really, who cares? A benefit on the other hand is all about YOU YOU YOU, where the 'YOU' i...
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52. 6 Reasons Why A Guarantee Boosts Your Sales
June 03, 2013
Having a guarantee boosts your sales. If you don't have a guarantee, you should strongly consider having one. Here's why... 1. It takes away the risk from the prospect. Your prospect has worked hard for his money. Most people don't want to risk their hard-earned cash, and that includes your prospe...
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53. 5 Tips For Getting The Best Writer For Your Business
May 29, 2013
Ever considered hiring a freelance content writer for your business? Bringing in a skilled copywriter to complete in-house writing projects can benefit your company in many ways. They are more cost-effective than retaining regular staff, available for work as needed, and bring a fresh perspective to...
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54. Copywriting Tips - Are You a Copywriter Or A Copy Machine
May 28, 2013
The big boy copywriters will either love me or hate me for this article. I'm actually not quite sure where it's going to go (the opinions, not the article itself) but I'm willing to take my chances. Anyway, the question is quite simple. Are you a copywriter or a copy machine? Not sure? Well, maybe t...
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55. For A Great Tagline, Hire A Smart Freelance Copywriter
May 27, 2013
In the 1950s, ad agencies called them "campaign slogans." You may have heard them referred to as catch phrases, marketing slogans, or even straplines, but these days, the standard term is tagline (or "tag line" written as two words). Regardless of the terminology, a tagline is basically a short phra...
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56. Writing For The Web And The Five 'F' Words To Be Wary Of
May 26, 2013
Most of us would never dream of using the infamous 'F' word on a business website. But did you know there are another five 'F' words you should be wary of when writing for the web? Let me say immediately the words I'm talking about are perfectly harmless. You can use them to your heart's content. B...
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57. Starting A Successful Business Online - Copywriting Basics
May 24, 2013
One of the most overlooked skills in online business is copywriting. Copywriting is a crucial skill that can make the difference between whether or not you make the sale. For those who don't know what copywriting is, copywriting is where you write sales copy like ads, sales letters, and any other pr...
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58. Copywriting Hints And Tips!
May 24, 2013
*** Marketing is cheating *** There have been a lot of stories in the press lately about "Silicon Valley Envy"-wondering why the Googles, Yahoos and eBays of this world are all American. I drove to work the other day listening to Radio 4 asking why Britain, with its world-class universities and thr...
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59. The Energy Of Copywriting
May 22, 2013
Even the best internet marketers out there who have made millions of dollars on behalf of their clients create dud campaigns at times. They put the same art into their work, they follow the scientific principles behind their web writing but somehow the campaign just fizzles rather than sizzles. Ther...
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60. Copywriting - A Guide To Writing Attractive Sales Copywriting
May 21, 2013
The next step is to write a clear and meaningful introduction that reinforces the message indicated in the headlines. A good copywriting skills calls for writing a meaningful introduction that stokes the imagination of the visitors to the page and convinces them to continue browsing the webpage. An ...
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ALEX BELSEY
I am the editor of QUAY Magazine, a B2B publication based in the South West of the UK. I am also the...more
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LAURA JEEVES
At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
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STEPHEN BYE
Stephen Bye is a fiction writer. His most recent novels are a 5-book “The Developer” series which be...more
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LEVAL AINAH
I am an internet marketer and also an educator. My goal is to help others who are looking to improve...more
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TIM FAY
After 60-plus years of living, I am just trying to pass down some of the information that I have lea...more
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GENE MYERS
Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
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ADRIAN JOELE
I have been involved in nutrition and weight management for over 12 years and I like to share my kn...more
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MICHAEL BRESCIANI
Rev Bresciani is the author of two Christian books. One book is an important and concisely written b...more
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PAUL PHILIPS
For more articles, blog messages & videos and a free e-book download go to www.NewParadigm.ws your p...more
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Author: Wayne Parker
