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| Articles by Stephen Allen |
31. Four Simple Steps To Improve Your Sales Copy
July 23, 2013
You know what it's like, you're reading the sales material about a product you're considering buying, but, as you read, all these questions seem to pop into your mind, but there's no-one there to answer them, so you shelve your plans to purchase. If it happens to you, you can guarantee it also happ...
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32. Event Promotions The Art Of Writing Great Copy To Blast Out Your Supporters
July 22, 2013
Often, online event promotions take on a "frenzied" quality, and that's because most events require a short burst of energy to hit the public with just the right timing. You may have astutely picked up that those who take charge of network group events develop an exclamatory quality to their communi...
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33. For The Love Of Good Content
July 21, 2013
We've all been traumatized by tragic attempts at copywriting that left us wishing we'd never even bothered wasting our time reading it. Creating the stark opposite - copy that grabs, engages, entertains and informs the reader - is a craft that is improved over time. To become a Copywriting Jedi is t...
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34. Freelance Copywriter Secrets It's The Brand, Stupid!
July 19, 2013
Have you ever watched a truly entertaining commercial, laughed hysterically all the way through it ... but afterwards had absolutely no idea who the company was or what product the commercial was about? That is an example of a freelance copywriter not doing his job. On the other hand, we've also s...
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35. Ghostwrite For Money Online
July 18, 2013
One way to write for money online that is highly in demand is to write articles for webmasters. This is one that does not require any special writing skills. If you can write an article like this one you can be successful in this business. Just create a small sales page or announce your service in o...
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36. Struggling Freelance Writer On A Budget Rationalize This!
July 17, 2013
So I hear you want to open a copywriting business on the web. Congratulations and my best to you! Trouble is, you're stuck in Mediocre Land, because you can't afford to get the tools you need to start commanding respect with decent looking website outfit. Am I right, or am I right? Get out of the ru...
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37. How To Master The Art Of Copywriting Sales Letter!
July 16, 2013
"A copywriter is a salesperson sitting in front of a typewriter." Well said, even if no one of us is using a typewriter these days. The principal, however, remains the same. No matter what business you are involved in, there is one thing you must do to make the most of your business, and that is co...
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38. The Ethics Of Copywriting - Writing With Respect
July 12, 2013
A marketing director from a large creative agency once told me, 'Always concentrate on producing great work, and never let the client interfere with the creative process. Clients come to you for guidance on each project, so you should be prescriptive about the work you give them. The day you start t...
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39. Copywriting Tips - Writing For Your Audience
July 11, 2013
I truly admire writers who can write a script for a TV drama and then turn around and write one for a comedy. Even more impressive is the writer who can write for a middle aged audience and then crank out a script for a teen comedy. Granted, these people are rare, but they are also very much in dema...
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40. The Politics Of Internet Copywriters
July 10, 2013
There have been times when the subject has come up that Internet copywriters were in fact, duplicating different websites. The unfortunate truth was that they were in fact some Internet copywriters duplicating web sites. This made it difficult fort the web sites who had the work done for them by th...
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Author: Stephen Allen
