Everyone is keen to have their products listed on Google first page or other search engines to get more organic traffic. Lets make it short and simple why and how to make your product page more SEO friendly |
Why do you need to optimize your product detail page?
The product detail page is the only direct communication method between your online product and your online customer. Put it this way, Imagine you walk to a shop and you found the product that you are looking for. However, you are aware that there are similar products in the market, different brand, different quality, more or less functions and ofcorse with different price range too. time to make a decision, should I buy it or not?
So you are confused right? well, you need to check the product details, specification, how does it function. Same thing on your online product page, you must provide full information and try to have a unique content that makes your product different and worth buying it.
How is this related to SEO?
The search engine needs to understand your product before it get delivered to the user who is looking for a particular product. The more accurate, unique and clear information you provide in your product page, the more you will be ranked in google.
How to make your product page SEO friendly?
The technique is called "On-page SEO"
Look hard to find a unique long tail keyword "phrase" instead of a single or couple of words keyword. Use the keyword data that you have chosen in first step to decide on a target keyword phrase. Optimize each product page by using different keyword. avoid duplicate meta title and meta description. Use your keyword phrase in each of these sections
Page url must contain your keyword. Meta data: Meta title must contain your keyword. Meta description should contain your keyword and that’s what people will see your product on search engines. Product picture: Upload clear and nice photos. (Front, Back, accessories, …) Picture alt: best practice is to describe your product picture instead of using the keyword. Page headers: H1 must contain your keyword. H2 and H3, should be related to H1. Product details Should contain your keyword at least twice. The product details should be readable, proper English and clear. If you have a video for your product, upload it to YouTube and put it part of your product detail page. How to check your product detail page SEO?
Sellzo product page example. https://www.sellzo.com.au/product/home-garden-tools/candles-tins/mistletoe-scented-ecosoy-candles-tin-half-price/150393
You can use free or paid tools such as:
Url and meta data check: lengthAlexa.com SEO page checker. very good to check the url length, meta title and description. Ninja tool http://www.internetmarketingninjas.com/seo-tools/free-optimization/. Header check: http://www.seoreviewtools.com/html-headings-checker/ Image alt and general page check tool: https://varvy.com/ Hope you know now how to make your product page more SEO friendly.
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