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Culture, ethics, and the CEO by Mark Branstrator
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Culture, ethics, and the CEO |
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Business,Marketing,Motivation
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For the most part I agree that value statements and a company code of ethics serve important functions related to culture building and developing a sense of a corporate conscience. The concern I have with embracing that ideology completely isn’t from a lack of confidence in the approach, but rather a concern of organizational implementation. Value statements lend themselves incredibly useful to align the vision with the people, but only if it is implemented early enough. A culture is something that must be adopted as opposed to mandated. A code of ethics can be mandated but may have problems being completely regulated. Similarly, a code of ethics is reliant upon the individuals that comprise an organization’s workforce. As I have said before, human beings are the greatest variable on the planet. The profound lack of ethics on display at companies such as Enron and WorldCom can cost employees, officers and shareholders dearly. To circumvent such problems, it is important for top management to set a good example. After all, an environment conducive to high ethical standards is good for business. Companies that behave ethically are rewarded in the form of loyalty, honesty and productivity from employees, customers and suppliers. Starbucks was faced with a crisis in its efforts to be a responsible corporate citizen, balancing the welfare of its coffee farmers with the interests of its shareholders. The situation also highlights a con?ict of interests for a company VP who simultaneously served as chairman of the National Coffee Association. Another potential issue points to the motives of the Ethiopian government. Some have charged that the government was not looking out for the interests of its farmers as it proclaimed, but rather, was simply looking to bene?t from the situation and generate some money for itself. A trademark deal would give the government complete control, and could give it the ability to prevent certain farmers from using the trademark.
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