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E-commerce tips by zhijing Zhou





E-commerce tips by
Article Posted: 10/24/2013
Article Views: 666
Articles Written: 6
Word Count: 1578
Article Votes: 0
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E-commerce tips


 
E-Commerce
It is often said , to find the most profitable market ? One advantage of making money online is the freedom to master time , not nine to five imprisoned , not by the owner of the gas . In theory , we all say that. The problem is, if you do not do something you love , all this would be meaningless . Do what you love to do , talk about your favorite topic , share your unique wisdom. Internet Achievement everything !

And no matter where you do business, the beginning of time , you still need to do some market research . Also depends on the success of the most critical step. First find the market , and then develop products to meet market demand. People on the Internet looking for what kind of information ? What kind of problems you want to solve ? Consumers , enterprises need are those solutions ? Find the problem and find needs and provide a solution, success flourish !

The good news is , the Internet business market research, data acquisition means much more than the traditional model ! The traditional market research methods, including the employment market research company , their home visits , questionnaires, telephone surveys. Online market research include: First, the target market and the target user's situation , two situations are competitors . Can form separate pages, search engine keyword search volume or traffic, third-party agency to conduct an investigation.

Sometimes, do not have to completely change the market, but few want to become narrow target market ! Network marketing staff in product development, building site , planning internet marketing campaign , the heart should know how much power need to invest will have effect . If the resistance is too large , you may want to consider options other markets and products. Do not too much competition in the market competing with large companies . Competitive few signs : a , keyword pages included a huge number of two , three more participants keyword bidding , keyword index.

Before beginning to abandon the " large" model , are increasingly turning to breakdown of the industry, to provide a more professional, more personalized service and products. Suitable for the following two cases: the first case , the new site , it must start with a simple start optimizing long tail keywords , etc. have a certain strength and then move closer to the popular keywords . The second situation is , the site is large enough , at least tens of thousands of pages or more, each page can become an attractive long tail keyword pages, which is the site of the scale led to the emergence of long tail keywords .

In fact, the so-called long tail [ market] is often less competition , the development of more space, more profitable easy mode. Succeed in online business , be sure to find those big companies simply disdain to see you make money and you do not bother competitive market segments. The reason why the market segments , the first is fast and flexible individuals and small companies , whether it is product development, market changes or when experiencing steering , more than large companies quickly , when the big company's new product plans are still waiting levels reported signature, you have a firm foothold stand collar market. Market segments, too right !

Find that you're looking for a market , your second step is to draw attention for attention . Whether online marketing or offline marketing, marketing is for attention and brain activity. Users can also compete for the eye is to fight their eyes and mind power . No matter how good your product , you have to write in clever copywriting , product price and then low again and thoughtful after-sales service , if the user did not see you , and that the marketing did not produce any effect. First grab the attention of customers , and then seize their brains !

A good example : Multi- Melody pizza was founded in the 1960s , was in the fast food industry in the face of McDonald's, Pizza Hut, KFC and other opponents, many chose a Merlot never appeared at the time the slogan : 30 minutes within hot juicy pizza will be delivered to your hands , otherwise free . This unique marketing tool, other fast-food company has never done it before , so once launched quickly by consumers attention and welcome. Domino's Pizza selling this one shiny marketing industry has been learning the classic !

In marketing , we found there is a very effective way , it is this: those who speak to your best customer marketing , and then use the new customers and old customers to bring a lot of strokes , it is worth learning . A Starbucks chain connections marketing story : three friends invited coupons ( buy one get one ) , coffee invitation tickets ( buy three get one free ) : single cash register containing three cups each hand modulation drinks, you can get a Zhang coffee invitation coupons ! Coffee invitation coupons : Every purchase of 10 times you can get a coffee invitation tickets ! The use of the customer to develop new customer connections chain ! While retaining old customers live , bringing a steady stream of new customers.

Of course, this is not the essence of brand marketing , your Internet business steps to win customers for life , we must be clear : one , the customer first consumer of your product , because there are rigid requirements ; 2 , customer spending your second products, because the first time a wonderful experience ; 3 , customers are spending your whole life products , because of your faith produces products ; 4 , the brand essence of marketing is to develop faith in the customer's consumption , increase brand stickiness , which is brand marketing unique selling point value.

Meanwhile, your Internet business is the most important thing is to have the data . You must clearly know how your site is running . Not vague speculation , but very scientific , accurate to learn every detail. How many visitors have come from where , what time of day access to the highest, they come to your site after they went to see what done . Your site has a detailed report like below you ? If not, then you big losses !

E-commerce is a science ! Through data analysis can be done thoroughly ! Then a high level of marketing staff, and then trained team , even the best feeling, no actual consumer feedback data convincing . The ability to constantly fast internet marketing experiment a natural advantage. By experimentally derived data, and then modify the site or marketing strategy, marketing costs can be in the case of constant rapid increase in conversion rates. E-commerce is a major precious resource - data ! You have mastered much ?

The use of tools , use of data , is one of the internet marketing magic ! The most straightforward is to survey the market demand for a particular keyword search engines are the number of searches . With the most relevant products main keywords are searched more times , indicating greater market demand , more users attention. There are several of these keyword tools you can use ; 1 . Baidu index , 2. Baidu keyword assistant 3.Google Adwords Keyword Tool 4. Google trends .

The use of Baidu , Google search users to provide data to plan your marketing strategy. Search for main keywords , view the search results page displays the total number of pages echoed search criteria . To some extent, that all these pages are your competitors. Your site in the future in order to appear in the search for relevant keywords in the forefront of the natural ranking results , you have to overcome all of these pages. Unless you are willing to spend a high price to do the promotion of relevant keywords , such as Baidu keyword bidding .

For network marketers , the huge market , know ourselves and to know yourself ! Provide some very useful tools to understand competitors , in turn , also operate their own web site some of the measuring stick . Understand the basic situation of a competitor's site key factors : 1 Home PR value 2 . Snapshot freshness three search engines , websites ages 4 , 5 Number of search engines , social bookmarking Index number 6 , number of external links 7 , high quality site navigation catalog Indexed 8 , Baidu Encyclopedia, and Wikipedia entries linked class , and if there are more factors refinement . But through these points to find out the basic situation of the rival network .

And , like any other business , when you spotted the direction , we must act now . Internet rapid , ever-changing , you must begin at the earliest time e-commerce , and then continuously improve and perfect. Fortunately, the Internet business than any other business model should be flexible. Investment is small , the risk is very low. Determination and persistence are essential quality of each winner . Want to read more read E-books , visit -http://pai8pai.com/

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