The Future of Marketing
Marketing is ever-evolving. From the rudimentary pamphlet distribution on the days of antiquity to the heavy TV advertising in the middle of 20th century to Internet marketing at the turn of the Twenty-first century - marketing has truly come a long way.
The year 2013 has seen a barrage of Internet and social media marketing so great that every brand - from clothing, to tech stores to jewelry , and even the government - have relied on the power of the Internet and word-of-the-mouth in further developing and honing their brand presence.
From classic advertising routes to clever marketing ploys, the common Internet user is statistically bombarded by a minimum of 20 advertisements in a day - and that's only at least 2 hours of being online.
One of the biggest reliability factors from a company promotion is people's adherence to logos and brand names. Brand logos are mostly digitally-compressed nowadays through the use of a logo creator, so that logos which were hand-drawn from the past remains truthful as they are for the company's audience.
The following year, 2014, promises to be a curious year for both Online marketing and conventional marketing, but here are some widely-accepted forecast which may sum up the face of marketing next year.
Social media marketing will still proliferate and take on other platforms.
Social media marketing has been the talk of the marketing world in the past few years, and in 2013, it has come full circle. Almost all brands - from fashion to foods to cars, even services - have now a presence in social media. This is because social media like Facebook and Twitter is where people get their news nowadays, and in the year 2014, more strategies in further utilizing this media is expected to rise.
Print advertising will have its way into social media.
That print ads from glossy magazines you are subscribed from - they're going to widen their horizons and leap into social media. In fact, some of the most prolific fashion brands have made their print campaign appear on their timelines, news feeds, and tweets.
Mobile computing is the future.
With Internet traffic from mobile phones constitute a big part in the whole pie of Internet usage, mobile computing proves to be the standard bearer of info for most people. Prominent brands will not only make their websites mobile friendly, mobile payments on Internet shopping will probably be streamlined too.
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