Marketing Articles and Ezines

Marketing	Subscribe to articles in Marketing. Click here to view EZINES in Marketing Showing 251 to 275 of 500 Articles in Marketing. Pages: << Prev | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | Next >>

251. Why it's not a good idea to publicly share your business income March 20, 2021 A while ago, one of my former business coaches started her own podcast. As much as I am a fan of the work she does for her clients, I have to admit, I don’t tune into her podcast too often. It was just recently that I listened to two of her latest episodes. The first episode was about her thought process behind why she quit abruptly drinking alcohol (She was a huge champagne lover). In the second episode I listened to, she talked about why she stopped sharing her income publicly, which was the episode I found more interesting. So let’s talk more about it. Long sto... (read more) Author: Ellisen Wang

252. It's as if they have no shame at all March 19, 2021 You know, for every phony Internet Business Mentor, there’s at least one person out there trying to expose them for who they really are. They may not be as big as the IBMs they’re going after, but they definitely have a presence on the Internet. You just need to know where to look. I come across some of them mainly on YouTube and Instagram. There is one of them on YouTube, named Coffeezilla, that I check in from time to time. And not too long ago, he posted an interesting video. Here’s the story: For the last two years, he’s been making videos exposing these Inter... (read more) Author: Ellisen Wang

253. Is Your Business Brand Identity Memorable Enough? March 18, 2021 5 High-Impact Tips to Creating a Unique Brand Identity When thinking of your product or service what comes to mind? What do people envision? What characteristics do they attach to what you provide? And does it stand out from your competitors? When building a memorable business brand, these are important questions to consider; otherwise, you risk losing valuable business because your brand isn’t differentiated enough from others who are going after the same target audience as you.  Your brand should invoke an identity, an emotion, characteristics and something that makes you, you... (read more) Author: Susan Friesen

254. Vlogs are just like reality TV, except without the ridiculous drama March 17, 2021 I remember at one point in the YouTube space, vlogging was a huge thing. And ‘till this day, it’s still a common thing for content creators to do. But what’s not as common is finding content creators who release vlogs almost, if not every single day. Yes, all 365 days in a year. And I understand why it’s not common for content creators to release daily vlogs. It just takes a lot to keep up with that. They constantly have to talk to a camera, which isn’t enjoyable for some of them because they feel like they’re unable to live in the moment. They also have to do a l... (read more) Author: Ellisen Wang

255. Things You Should Avoid in Your Explainer Videos March 17, 2021 Video marketing is one of the best ways of marketing in today’s time. We all are aware of the situations outside; people are going out with precautions but not everyone is going out and many are still working from home and in this time video marketing has came out as a bonus for the business owners to reach out to their customers in the best possible where they can make a connection with the customers.One of the most common type of video is explainer video, explainer videos are commonly used because it gives you a way where you can explain about the product or the business you are doing. This ... (read more) Author: Pushpa Srivastava

256. How do implant doctors use dental laser effectively? March 16, 2021 In the field of oral implantology and its surgical procedures, the dental laser offers numerous advantages over conventional tools. In particular, the bactericidal and cutting properties of the dental laser allow the implant surgeon to treat in a more flexible, efficient, minimally invasive, and rapid manner and to meet the patient's requirements for a rapid post-operative recovery and reduced pain. Continuous and stable soft tissue support is necessary for the long-term success of the implant. The main aim is to improve the condition of the soft tissue around the implant, which includes:... (read more) Author: jason steve

257. Why Your Business Needs A Proper Video Marketing Strategy March 11, 2021 It’s really a high paced world that we live in and everyone is really busy which means its easy to ‘show’ than to ‘tell’ and its lot easier for them to ‘see’ than to ‘read’. This kind of evolution has made the job of video marketers tough forcing the need to create short and compelling ways for promoting materials. Memory of the audiences that want to see them and buy goods is quite short laying scopes for video materials to invade the field of marketing. Now creating compelling video is not that easy and which is why you should approach a production company.Video Content Vs Text FormatWhen it... (read more) Author: Pushpa Srivastava

258. Why you might as well get used to content creation March 11, 2021 I once heard this sentence that couldn’t be more true. “If you’re in a business, there’s no way around creating content.” Think about it, whether you’re in a brick and mortar business or an online business, you’re going to need to create content to put yourself out there. What do all businesses essentially need nowadays? A website, and a website has content in it. It has a homepage, an about page, and if it sells products, product descriptions, landing pages, and so on. And if they don’t have a website for whatever reason, which is never good, then they most likely hav... (read more) Author: Ellisen Wang

259. People nowadays would much rather listen to cover songs than original music March 09, 2021 A few weeks ago, I attended a virtual Chinese New Year event hosted by a school club that I’ve been a part of since 2019. Though, it wasn’t the same as hosting the event in-person, it was still fun. There were plenty of activities to keep us, the virtual audience, entertained. There were games, dancers and singers performing. Actually, one of the singers that performed was in an interview that I listened to a few days ago. At one point during the interview, he and the interviewer were discussing today’s music content on YouTube. They were specifically talking about sin... (read more) Author: Ellisen Wang

260. How Online Membership Is a Win-Win for Non-Profits' Websites March 04, 2021 Why Not-for-Profits Benefit from Web-Based Membership Functionality If you look around the non-profit world, you might have noticed some significant changes over the past 5 to 10 years around how organizations are acquiring, maintaining and strengthening their membership bases. Something that The Red Cross, The Humane Society and many other non-profits have in common is their successful online membership programs. They have all built global customer bases by creating a form of online communities among their members, and the potential is limitless. Now, once they have these succe... (read more) Author: Susan Friesen

261. "Stop focusing on the administrative things, you can always worry about that later." March 02, 2021 That’s what the Executive Director of the startup non-profit I used to intern in always told me. A little more context: Whenever we were in the middle of a big program launch, one of the most important components was outreach, whether it’d be making phone calls, posting on social media, sending emails, etc. Especially when it comes to making phone calls, timing is important. We always aimed to call people in the morning or during the lunch break hour. So when I arrived at the office, picking up the phone would be the very first thing I’d do. No checking emails, no clea... (read more) Author: Ellisen Wang

262. How Can Web Videos Help My Marketing Efforts? March 01, 2021 Web videos are most demanding and beneficial ways of doing marketing video. Videos are visual and emotional, which allows you to connect better with your target audience. Video are very helpful now a days to interact with other. People know that almost everything can be done virtually.Video make a connect between a business owner & the end user. They're a strategic type of media that lets you communicate your brand story in a creative way, setting you apart from your competitors.Perhaps, you’ve gotten really great at promoting your blog content – but marketing video content is a whole new ... (read more) Author: Pushpa Srivastava

263. How Apple Traps You In Their Almost Inescapable Ecosystem February 26, 2021 No matter what people say about Apple, it’s a very smart company. My friends and I were talking about it the other day. We were talking about how Apple intentionally made all its products compatible with one another. For examples, With the AirDrop feature, you can directly transfer files from one device to another without using emails or external storage drives. With iCloud, you can easily access your files from any Apple device. And, in my opinion, their coolest feature is the Universal Clipboard. Meaning, you can copy text or images on one device and paste it on... (read more) Author: Ellisen Wang

264. The Downfall of the Stubborn Entrepreneur February 25, 2021 Tales from the Online Marketing Crypt #12 Why You Aren’t Getting More Clients and Leads (and it’s not for a lack of trying) I remember the day as if it happened yesterday. Well, almost. It was a summer Saturday morning and my Dad said to grab a friend, it was time to head to the auction and pick up some calves for our little 10-acre farm. My friend Lynn and I hopped into his Econoline van, happy to go on a small adventure, even if it was kinda boring. (Now this is where the “almost” comes in. I’m pretty sure it was Lynn but not positive! Sorry to Lynn or the other friend who ac... (read more) Author: Susan Friesen

265. The case of real estate buyer's remorse February 24, 2021 Recently, I saw a lot of articles coming out about people splurging online during the pandemic. Some of the things I read were: A woman, who barely drinks, spent $320 on liquor. Another woman bought a vinyl, but doesn’t even own a record player. A mother bought a tortilla press that has been sitting in the unopened box for over a year. That’s not all. I also read that the pandemic also caused people to rush into buying new houses. And what happened a lot of the time is that they ended up regretting their decisions. There was either something about their houses tha... (read more) Author: Ellisen Wang

266. Mister Rogers' Lifelong Impact on Children February 22, 2021 There’s a saying: Kids are like sponges. They absorb everything they see and hear, regardless if it’s positive or negative. And depending on what the information is, that may or may not affect them into adulthood. For example, I was listening to a conversation about Fred Rogers, also known as the creator of Mister Rogers’ Neighborhood. In my opinion, it was one of the best childrens’ television series to ever exist because that show planted a lot of important seeds in the minds of its young viewers. Some of them being: “I didn’t have to be like all the others... (read more) Author: Ellisen Wang

267. How to Write Like the OG Copywriters February 21, 2021 In my opinion, if you want to become good at anything, the best way to start learning is to study the pioneers. Back in the days where the Internet didn’t exist, copywriters wrote direct response ads for different types of mediums like newspaper/magazines, mail orders, TV, and radio. And who were these OG copywriters, you ask? To name a few: David Ogilvy Gary Halbert Eugene Schwartz Joseph Sugarman Now to learn how to write like these guys, find some of their their print ads online and copy them by hand. Yep, you read that correctly. You might be wo... (read more) Author: Ellisen Wang

268. Psychology Tactics You Can Incorporate to Your Emails Right Now February 19, 2021 In my opinion, one of the most interesting parts of Joseph Sugarman’s The Adweek Copywriting Handbook is chapter 19. This chapter teaches you 31 psychological tactics you can apply to your emails and all your other marketing campaigns right now to make them more compelling and get your readers to buy from you. Here are some of the tactics he covered: 1. Honesty Honestly, this shouldn't even be on the list, it should be a given. But I guess he's got to mention it because there are people out there that still market their businesses in shady and dishonest ways. Frankly, those typ... (read more) Author: Ellisen Wang

269. The Process That Improved My Writing Tenfold February 18, 2021 Once upon a time, I used to be a slow writer. It was one of my worst weaknesses. Because of that, I would always get stuck writing essays in school because I would have trouble thinking of what to write. The only way I got myself to start writing was to put off the assignments until the last minute. I mean it worked, but the quality always turned out terrible, thus getting mediocre grades. I lived with this problem for a long time, and it affects me when I practice copywriting too. But that all changed when I read the copywriting book written by one of the greatest living copywr... (read more) Author: Ellisen Wang

270. Why I'm Rereading This Book Again February 17, 2021 In my house, I have a shelf full of business books I’ve read over the past two years. To be extremely honest, most of the books I haven't read more than once, they'll probably live on the shelf for eternity. But there’s one specific book I reread over and over. Here’s why, I once had a conversation with a friend who happens to be a talented musician, and we were talking about my journey to becoming a music producer. This is what he told me: “...You should definitely study music theory for a good couple of months. Get familiar with the fundamentals. Chords, melodies, circle ... (read more) Author: Ellisen Wang

271. How Long Should Videos Be? FB, IG, YT & More in 2021 February 15, 2021 Video content marketing is not new for any one in today’s digital world. Everyone wants to do video marketing for their brand as people know the importance and the user engagement with videos. On top of this there are multiple social media channels available to boost up the marketing strategy such as Facebook, Instagram, YouTube, Twitter & many more social media platforms.There are a ... (read more) Author: Pushpa Srivastava

272. Why I think outsourcing customer service is a ridiculous move February 11, 2021 I never completely understood the idea of businesses outsourcing customer service. I know that part of the reason is to save money. But I read this line from an article, “Outsourcing customer service is not necessarily about cutting corners – it’s about doing your best to fulfill the customer service needs of your customers, and to leave them with a positive experience.” And it didn’t sit well with me. Because from my personal experience and the experience of others, dealing with companies with their customer service representatives located overseas can be anything but... (read more) Author: Ellisen Wang

273. The (Un)Impressive Life of Fake Instagram Influencers February 11, 2021 Tales from the Online Marketing Crypt #11 Why You Will Never Get Millions of Instagram Followers (Unless You Fake It) Are you like me and can be impressed quite easily? Or does Shania Twain’s song, “That Don’t Impress Me Much” play as your typical anthem? Lite Brite and Etch-a-SketchMaybe it was the way I was raised that has me appreciate certain achievements. We didn’t have a lot growing up so the seemingly “rich” neighbourhood kids were always impressing me with their Etch-a-Sketches and Lite-Brites my brother and I could only dream of having! Even now, I’m impressed when... (read more) Author: Susan Friesen

274. Another Typical Car Dealership Frustration Experience February 10, 2021 Car dealerships are known to have terrible reputations Not to mention, their salespeople love to pull shady tactics on you. Some of them being: Bait and switch Eternal waiting Guilt tripping But it doesn’t end there. Some of their customer service can be pretty terrible too. Listen to this: On a podcast episode I listened to not too long ago, a guest (named Julia) was telling a story of how she dealt with a frustrating customer experience with a dealership she bought her new car from. After she signed the papers and bought her new car, the dealership tol... (read more) Author: Ellisen Wang

275. The Grave Misadventure of a Robinhood Investor February 09, 2021 Robinhood is an app that allows you to invest your money straight from your phone. I believe it’s also one of the first investment apps to be released, but that doesn’t matter. And since investing money is so easily available now, a lot of younger people naturally are doing it. For example, Take this 20 year old college student who was one of the tens of millions of Robinhood investors. And I said he “was” because he committed suicide after seeing that he had a negative balance of over $730,000. It was later found out that it was most likely just a user interface issue... (read more) Author: Ellisen Wang

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