You could always write quality content and get the much needed admiration of your readers if you ranked in single digits consistently. To be consistent, the content needs to be marked by the search engines as relevant and authoritative, even when the search engine ranking algorithms are upgraded. This is a dilemma faced by even the most experienced SEO companies. Should they trade-off good quality content to create links quickly and get rankings higher or should they wait for the search engine bot to flag the well-written content, which for some reason, may not happen? Here are a few tips to help you if you are faced with such a dilemma:- |
Step 1: Writing for an Audience
Your audience is in need/search for good quality content. Give them that. This will already give you an advantage over the other sites that just scream keywords in an attempt to procure higher rankings on search engines. Each content creation begins with an 'idea'. Brainstorm all the ideas you might have relating to your business/product to be marketed. Throw away the bad ones and keep the good ones and improvise. This way only the best ideas remain and naturally, it is easier to write quality content that is built on a strong foundation. Writing the actual content is a lot harder but can attract the readers' attention if it is of a high quality. The only way to show that you are an expert in your business is to write quality content that discusses the most in-depth aspects of your business without using too much jargon. Present your content as an ultimate solution that your potential customers are looking for. This will instil a sense of trust in them about your business as one that understands its job and delivers to impress. Well-written content that is an ultimate solution to the customers' problems will certainly go viral and give you credibility for knowing your business well. Acknowledging that you would not have established your brand without the loyalty of your customers will go a long way in building relationships.
Step 2: Optimising for Search Engines
Now that you have your content ready, it is time to sell it to the search engines and have it evaluated, indirectly. One of the widely misunderstood facts is that by over-loading your content with keywords, you can fetch the attention of the search engines. Well, maybe for a little while assuming, just for argument's sake, that search engines use the old primitive algorithms to rate your content. But it's not long before readers find this flooding of keywords disturbing and quit reading your content altogether; even if you were to present a better content in the future they may have already lost faith. t. As a result, is essential to maintain quality and originality when writing content for SEO. Latent Semantic Indexing, used by most search engines today, can tag your content as relevant to a certain keyword even if the word's synonyms appear in the content and not if the keyword itself repeated many times. This is yet another attempt by search engines at providing good content to readers that makes sense, is naturally written and lacks the abuse of the keywords. Title and Meta Description tags, alt text for images, headers, etc. are some of the non-content aspects of the html pages that are also scanned by search engines to provide as relevant information to its users as possible. Constantly evaluating SEO efforts, improvising on them and updating strategies are the best ways to maintain consistency of top rankings on search engines.
Accordingly, it can be aptly said that, "Write for readers, optimise for search engines!"
Bal Rai is an Internet Marketing Consultant at eTrack Media, a leading SEO Company in Worcestershire that provides Content Writing services and Website Optimisation Services to customers in Redditch, Bromsgrove, Warwickshire, Worcestershire and the West Midlands, in the UK.
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