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Search engine optimization is a well endorsed internet marketing practice and also extremely lucrative. The problem is that many webmasters don't obtain the desired rankings to make a sale from the organic listings. In many cases this is due to a subtle problem called onsite duplicate content. Even though strong, established sites are rarely badly damaged by onsite duplicate content, marketers that are selling online with affiliate and ecommerce sites can literally bury their online presence without being even aware. How do you know if your site has dupe content? First of, evaluate your webpage layout: probably has a header, footer, navigation bar and/or sidebars, right? These site components form what is called the website template, mainly due to the fact that they remain the same as a visitor or search robot goes through individual webpages. Part of the problem lies in these repetitive blocks of text and images. Just because we don't always observe them this doesn't mean Google ignores them also. Ecommerce websites. Duplicate content is a big issue with ecommerce sites largely because they are made up of tens of webpages that contain thin paragraphs of text and an image for the product available. At this point the problem is forthcoming - when the webpage/website template exceeds the actual content container, duplicate content red flag are raised. Keep in mind that Googlebot can't read pictured text bodies and neither classic pictures that make up the template. Disregarding the "work" factor, the solution is quite easy to implement. All that's required is to calculate the proportion of text template relative to the text in the content container. Here's how: All you need to is copy and paste the entire web page into a word process eliminate all commercial related text so that you remain with only the template; count the number of words contained by your template. Hold on to it! Once you have the number, create some unique text, more than you have in the page template. This will pull down the dupe red flag and also differentiate your webpage among similar product pages (from an SEO perspective). The title tag is the most sensitive page element when it comes to onsite duplicate content. It's useless to reaffirm the big "no no", namely not to use the same title tag across two webpages. Important note goes here: Don't use "stop words" to make variations for the same title tag hoping you can use them on multiple webpages. Stop words are a distinct group of words that Google and other search engines disregard when estimating relevancy for different keywords and key phrases in the ranking algorithm. Duplicate content affects ecommerce sites also from an off-site perspective. It has to do with the same review articles being used on multiple sites. All the how, when and why are revealed in the next mini-chapter of this article. Affiliate websites. As big MLM and Network Marketing companies are gaining ground in the online market, search engines witness a flood of thin affiliate sites that all what a small piece of the big mama's pie. So what do search engine do: they literally wipe out small affiliate sites competing in the SERPs for those particular keywords. The thing with Google is that its aim is to render only one offer for a particular affiliate program and the one who gets the SERP position is usually the marketer with the most authoritative website, namely older domain and lots of backlinks. The truth is that affiliate sites, as they are delivered first hand, are useless when it comes to ranking in the search engines. The big problem is that they are all the same - and this is called offsite duplicate content. With this receipt your affiliate site WILL rank in the search engines: 1. Come up with unique articles and offers for your affiliate product; 2. Bring conceptually unique content - argument what separates you from the other affiliates competing for the same product/service; give the product a new perspective, associated with you as a marketing brand - this build authority throughout the community and helps build inbound links; 3. Increase the number of webpages of your affiliate website - build a thorough, informational website that backs the offer(s) with competent guides and tips. Blogs. Without doubt the best CMS or content management system for young or tech-illiterate online marketers. But with all built-in automation, duplicate content can slip unnoticed among your content pages. What you need to consider to prevent duplicate content from showing up on your blog: 1. Make sure you include each blog post/article in its appropriate category and avoid multiple category inclusions; 2. "More" feature usage. Use this feature so that the barest amount of information appears on the home page or category page; 3. Don't allow SE spiders to index user friendly sections such as archives, popular posts, latest posts, etc. To keep them out use the robots.txt file or insert the rel="nofollow" attribute. If you enjoyed the content on duplicate content and you're glad to have been given the opportunity to read this material, find out which is my article submission software of choice that syndicated this one of a kind article.
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