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Every website owner knows the importance of search engine optimization because this can define the success of the online business. A well optimized website can bring in the traffic which can ultimately be the customer who will buy the products or services. Internal links are likewise important for search engine optimization of the website because the more internal links you have that will point to a particular page in your site, the more the page will be recognized by the search engines. Thus, you have to be sure that every page in the site should have a link back to this page (your homepage). This internal link structure can ensure that the search engine spiders can read your website and that all the pages can be found in this site. This link structure can build the relevancy of a page to a particular keyword phrase. If every page in your website can be found by the search engine's spiders, then you can be sure of the optimization it can get. This can increase the number of pages that your website can be credited of, as well as increase the number of keyword phrases that the search engine will rank on the site. With this internal link structure and the search engine being able to read all your pages, you will even be capable of landing on the first page of the results. This SEO will be at its best, because the goal of SEO is to get a high rank in the result pages. Improving your internal link structure can be done through text link navigation which should include the targeted keywords in the text links. Just make sure not to cram your keywords into every link, because the search engine spiders may read it as spam. The use of footers in the content pages can be a good way of improving internal link structure of your site. These footers however, should be short (should not be as long as your content page) and should contain the anchor text that link to other key pages in the site or to a site map that can also link to the other pages. Internal text links or links placed within the page content can also be a way of improving internal link structure. Since these links are in your content then relevancy cannot be questioned and can be given credence by the search engines. You must remember however, that setting more links in your pages is not an assurance of success for the SEO campaign objective. These links should also be quality links and should put the keywords which should not be overstuffed or over crammed as these can be considered as spam.
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