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For the small business owner, ordering a custom label can be a daunting task. There are so many things that can go wrong with the order if communication between the business owner and the label vendor is bad. The first objective is to finish is the label's design. If you employ a professional artist to create your label, your project will be off to a wonderful start. Before you try to find an artist, consider the label company. Many label companies offer professional label design services. What will keep your project going well is knowing exactly what you want. Perhaps you want a 5 inch round label or a 2-inch-by-4-inch oval label; whatever the size or shape, choose exactly what you are looking for before contacting the label business for a quote. The next thing you need to consider is what kind of label or "face stock" you want. Choosing the stock color which will look good with your artwork is one important step that shouldn't be overlooked. For example, if your artwork is 4 color process, a white gloss stock or white matte stock will always look great. If you have a one color pattern, a gold foil or silver foil stock can make your design or message really shine. These are points that a label professional should be able to assist with. After that, ask yourself if you'd like your labels on rolls or on sheets. They both have their benefits and drawbacks. Rolls may be easier to handle, especially if many employees will need these labels. However, sheets are easier to store, since they're less bulky. Still, you may not have a choice in this matter anyways, depending on the professional. The majority of label businesses print labels with flexographic presses, so usually labels are produced on rolls. Remember, if you are purchasing a massive quantity of rolls, you may have the opportunity to request a certain amount of labels per roll. Don't be stubborn when making your label choices. Professionals might have some suggestions that can help you save money as well as boost the quality of your labels. So, let's say you're totally set on 1.5 inch by 2.75 inch oval labels. The company you have chosen may not have the necessary die for that size and requires you to pay for a special order for it. However, they might have a label size that is almost the same size as your label. This is where you have to be flexible. The difference between a 1.5" x 2.75" oval and a 1.25" x 2.5" oval is negligible and the savings on the die alone is worth looking at other available options. Remember, the more you know, the better. If custom labels are going to be essential to your product or service, be sure you do a little homework and allow the label professional do the rest. Curious about creating the best labels for your business? Look into our custom label services.
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