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Star Electrical Since 1998, has passed nine years. Nine years, from Five Star Management Enterprise shift operation enterprise, from business to multi-professional business, from state to private, from wholesale to retail, from retail to chain, now an international star was the first of Cooperation . Since May 29, 2006 and the world's largest Home Appliances Retailer Best Buy joint venture after the establishment of the new Five Star, Five Star took place from the inside out a series of subversive tradition of change. In the joint venture more than a year after the time, Five Star and Best Buy running the continuing development of enterprises mounted an unprecedented new heights. 2006 5 months, Wang Jianguo, president of Five Star and the leadership of the world's largest Electronic Consumption U.S. retailer Best Buy to achieve a joint venture, the Chinese home appliance chain has brought something new to tell you the future of home appliances Business model What prompted the Chinese appliance Retail From low-level, extensive price competition in order to Service Based integrated competition. The joint event also changed the circulation pattern of the Chinese home appliance and trigger a number of corporate mergers and acquisitions, restructuring, Five Star also became the third Chinese home appliance chain strong. Joint venture with Best Buy over the past year, five-star face of fierce market competition, with a pragmatic, truth-seeking, aggressive style, more in-depth market research, consumer research, research products, home appliance retail industry practice, actively explore The new model, and achieved remarkable results. 1, customers of stores to bring business growth 2007 4 months, the Five Star Best Buy jointly invested nearly 10 million formal start "to customer-centric" customer of strategic projects. Many world-class consulting firms and customers Market Research Companies to participate in the project, including the well-known British consulting firm Dunnhumby customers leading market research firms and companies I PS OS. "Five Star Best Buy to give what is most directly a breakdown of how customers, how to find the target customers and potential customers, how to communicate effectively with customers, how to find the real needs of customers, how customer experience, which true customer satisfaction. "followed the idea of Best Buy, Five Star has had some beneficial exploration. Such as consultants on appliances Train To discover consumer needs, communicate effectively with customers and so on. In addition, the five-star by Carrefour to shop, shop Xinjiekou innovation, to increase the customer experience, including the purchase of environmental upgrade, the product of the kind of home appliance stores have broken the traditional model, in order to enhance the consumer experience, it also brings the door store sales growth. 2, further promotion of home appliances consultant model Responsibility as a public enterprise, Five Star "customer centric", the first in the industry to promote the "appliance consultant" new model of marketing. "Appliance consultant" Five Star's own employees are different from the factory Purchasing Guide, they stand in the customer's perspective, just to introduce the products for customers. Appliance consultants are not only selling single items, they are committed to provide customers "save time and money worry of" a set of solutions to completely break the barriers appliance sales in the category and brand divisions, but also to effectively integrate the pre- , sale and after-sale link. Appliance customers, with their extensive product knowledge to help customers choose the right appliances, they can even home services to help customers arrange indoor appliance layout, wiring and so on. Customers to buy, the appliances consultant also provided from delivery, installation, re-use to solve problems that may occur so the whole package tracking service. The implementation of this model, widely welcomed by consumers, also led to industry peers to follow suit. Third, pay attention to the work experience of employees In corporate culture, the five-star staff as the company's most valuable Wealth , Through a variety of training to upgrade staff development, carry out a variety of activities to enrich employees Life . So far this year, Five Star's employee relations department has been organized and carried out a number of important activities, there are spring Purple Mountain climbing activities, medical staff in March, April headquarters excellent staff Travel , Dragon Boat Festival Mid-Autumn welfare grant, the Mid-Autumn New large organizations Student Dinner, and the recent Table Tennis League has just concluded. We are high quality suppliers, our products such as Record Watch Manufacturer , China 3G Cell Phone for oversee buyer. To know more, please visits Famous Brand Mobile Phone .
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