|
, Formally announced in May last year after entering China, has finally put into action, its version of the deal is continuously updated on May 12 the final agreement, Best Buy 180 million U.S. dollars stake in Five Star. Now that the transaction has been approved by the relevant Chinese government departments, and on May 11 was the business license. Five Star's current management, including the company's founder, will continue to serve in the company. Five Star's stores will continue to operate five-star brand. Mr. Wang Jianguo will continue as Chairman of the Board and President of the five-star post. Best Buy will be reported, "Five Star" brand in the Mainland market and Gome, Suning, Yongle and other home appliances chain competition, and in Shanghai, Beijing, Guangzhou and other big cities Zeyi Best Buy brand to create high-end flagship store. In existing Chinese home appliance retail chain map, according to the China Chain Store & Franchise Association released the latest data, the National Beauty and Suning scale separation in the sale of par, while Wing-lok, with five-star separation 34, in Beijing take advantage medium and large sixth. Last month, Yongle and Dazhong and start strategic cooperation, prepared to move the merger a year the Chinese home appliance chain generated Gome and Suning, "large and medium + Paradise" in the three pillars. At this point, Best Buy's acquisition pattern will set off chain integration appliance waves. Introduction of foreign capital, what will change in China's domestic appliance chain, is really a home appliance chain in 2006 was predicted a "closed shop on" it? In response, People's Network Appliance channel interviewed industry experts. Liu Buchen : Guangzhou on the army attack strategy of seeking Director of Enterprise Management Consultants Ltd. Pangya Hui: Inspire Yue, Managing Director of Enterprise Management Consulting Co., Ltd. Wen Jian Shen: home appliance, Senior Expert People's Network: Best Buy as the first foreign retailer to enter China, the first flagship store has been settled in Shanghai, he could borrow five-star appliances existing network resources and more localized distribution channel penetration into the Chinese market. For the current stage still at the price of domestic appliances and flame chain, Best Buy's Sharu can have a huge impact? Liu Buchen : Best Buy store for a few years after the last potential substantial step towards the Chinese market, thus breaking the chain of Chinese home appliance industry has long been the domination of local enterprises, will the Chinese home appliance chain on the ecological patterns of the existing a profound impact. However, the extent of impact to ask this? I think, for now, is neither a "disruptive influence", even "pattern rewrite", but "the impact of certain limits." Why? Because the Chinese home appliance chain industry, has always been a game between local brands, foreign brands has been in the absence of the state. At present, local chain brand has led the formation of a secondary market situation, leaving foreign brands to enter the space and opportunity to have very little. But long term, Best Buy entered China's market impact will be profound, and its business philosophy and management will be a challenge to local businesses, local enterprises had to give up arbitrarily forcing slotting allowance, and levies the kinds of fees and many other non-standard and does not meet industry practice. Pangya Hui: In fact, when early last year, I expect Best Buy will not take alone into the way, acquisitions of existing home appliances chain is an inevitable choice. Because the domestic 12 market is very mature, relatively speaking, is the major home appliance chain divided almost, into the relatively high cost. The Best Buy plenty of money, so the acquisition will soon have access to "state" to reduce a familiar market, personnel recruitment and training, building shop location, as well as the cost of communication with suppliers. The only surprise is that Best Buy chose the five-star appliances, rather than more high-quality Gome, Suning, or Wing-lok, such enterprises. Best Buy by the five-star shells into the Chinese market, will certainly present the pattern of China's home appliance chain some impact, but this impact will take some time to be shown, not the short term is also reflected. This is because, first of all Five Star strict sense, also only counted as a regional brand, and more in 23 markets, the number of stores is limited, their influence is not. Second, Best Buy and five-star, there still exist between the management and integration issues of mutual trust, and only in this way, based on Best Buy can determine the "new star" of specific trend is the rapid shop, expanding size? Go down or go up? To be priced competitively and to enhance the proliferation of services? And so on. We are high quality suppliers, our products such as stainless steel cutting machine Manufacturer , China steel bar cutting machine for oversee buyer. To know more, please visits slitting and rewinding machine.
Related Articles -
stainless steel cutting machine Manufacturer, China steel bar cutting machine,
|
