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House of Dereon is a clothing brand founded and introduced by one of America’s most talented recording artist in today’s generation, Beyonce Knowles. According to her, the clothing line was inspired by three generations of Knowles in her family, starting from her grandmother, Agnez, to her mother, Tine Knowles, and then in her generation, which is today’s popular fashion trends. Introducing the House of Dereon According to fashion experts, the House of Dereon was first announced in 2004 by Tina and Beyonce Knowles. The label’s flagship tagline was “Couture.Kick.Soul”, which means the three generations of Knowles, Couture being Beyonce, Kick for Tina, and Soul for her grandmother from which the brand was named after. According to an interview with Ebony Magazine, Beyonce said that “"I love the clothes from the '70s, my mother's clothes. I love clothes from the '40s, my grandmother's style, so elegant. We wanted to take elements from my grandmother's legacy—the beaded lace, lush colors, fine fabrics—and mix them with clothes from my mother's generation and my generation." Part of what made the House of Dereon even more popular is when it was introduced in The Oprah Winfrey Show as well as when it was featured in The Tyra Banks Show. Start your own wholesale dereon clothing business with Sevenwholesale.com. According to fashion experts, what made the brand very popular among many fashion enthusiasts is because the clothing mixes hip-hop influences, such as its use of denim, with ultrafeminine flourishes like embroidery and ruffles. Part of what made the brand popular is because of its designs, which is geared to those who are fashionably inclined, particularly for those who would spend thousands of dollars in a couture clothing label. This is because the House of Dereon is some of the most expensive types of clothing lines in the market. Expansions Due to its success, the House of Dereon have expanded by introducing a new line of fashion and urban clothing line, the Dereon. Expanding the brand, Beyoncé and her sister Solange Knowles launched the junior line Deréon that is geared towards younger consumers and is more reasonably priced. Deréon was introduced in 2006. The tag line for Deréon is "Where the sidewalk and catwalk meet". Compared to the House of Dereon, This line includes more casualwear, such as sweatpants and embroidered hooded sweatshirts. Both women are models for both clothing lines and are featured on most marketing campaigns. In 2007, members of Beyoncé's touring band, Suga Mama appeared in print ads. Start your own wholesale dereon clothing business with Sevenwholesale.com.
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