If you are ready to aggressively drive more online sales to your growing company, then it's time for your business to truly embrace all the new ways that your customers are buying from you over the Internet. Today, your customers are perusing your merchandise and buying from your mobile and Web sites using a vast array of devices, including desktop PCs, smartphones, cell phones, wireless laptops, and tablet computers from wherever they're located, anytime. This new "Everywhere Web" is a place where customer expectations are high, and if you want to prosper, you certainly want to ensure that your web and mobile sites always deliver for all of your customers, with no excuses. Don't disappoint them with an online experience that is slow or that doesn't serve them. If your sites don't sell to them when they want to buy from you, those customers may not come back. To win them over and drive sales, your company needs to stay on top of all the new devices that your customers are using to find you online. That means ensuring that your site performance is ready to meet the needs of all of that device diversity. Making it even more complex are new electronic devices such as tablet PCs and iPads that blur the lines between traditional desktop computing and the mobile world. A System to Monitor the Everywhere Web It may seem like a lot to worry about, but by following a performance monitoring strategy that keeps up with new devices and Web services accessed by these devices, you can turn this challenge into a competitive strength for your business. The place to start is with benchmarks to establish online performance goals for all your online sites that can then be monitored, measured and improved over time. The needs of broadband and mobile users are quite different, so you should be benchmarking both types. Broadband sites include far more graphics and audio-hungry features, because there is speed to spare to deliver them. Mobile sites are usually pared down to get out just the basic information to customers, while cutting out the flashy extras due to mobile bandwidth and screen size limitations. In addition, your web monitoring should emulate the kinds of devices and Internet access services your customers are using so you can get real-time data on the performance they are experiencing first-hand. For example, if iPhones and Android devices via the AT&T and Verizon Wireless are the mobile devices and services of choice for your customers, those are the key things you should be web monitoring to be sure your sites are serving them well. To deliver Everywhere Web performance to your customers, you always need to be sure that your systems are delivering all the speed, convenience and reliability that you are promising, no matter how and where they are accessing your sites from, said Tony Perez, a mobile solutions consultant with Keynote Systems Inc.
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