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Brochure printing is still one of the most popular and effective advertising weapons. Brochures are nice-looking papers that somehow resemble large greeting cards. Usually, brochures have folds on it, and it can have two to three folds depending on how the designer wants it. The paper between the folds is called a panel, and every panel contains images and texts. Those images and texts describe the business, services, and products a person is advertising. In addition, brochures can be printed in black and white or in color. There are three primary ways of distributing brochures. The most common way is to leave the brochures in a location where many people can pick it up. Another way to distribute it is to mail the brochures directly to target consumers. Lastly, an advertiser can distribute it personally. The normal brochure printing paper size ranges from 8.5 x 11 inches up to 8.5 x 14 inches. Apparently, a brochure’s print size is prone to errors, so it is important that it must be correct before it is printed. During the crafting phase of a brochure, the designer can immediately correct its paper size. Again, this is important since the elements inside a brochure, like the texts and images, are very difficult to resize at the end of the designing phase. In addition, a brochure’s print size must match the printer’s output size. If a brochure’s print size does not match the printer’s output size, the resolution of the brochure may badly change. Usually, the design of the brochure might shrink or stretch if that error happens, and it may only result into a garbage quality brochure. The printing process of brochures is very basic. The person who will print the brochure will insert the paper into the printer first. Depending on the size of the printer, the size of the paper that will be used may vary. After the first side of the brochures is printed, the paper is flipped over, and next it will be reinserted into the printer. Afterwards, the brochure paper is examined, and subsequently, the paper is folded. In case that a person will send the print job to a printing service provider, he must remember the following. Printing services do not print brochures individually; they usually accept bulk orders or mass printing of brochures. However, some printing company still accepts small orders. Since printing companies will use industrial printers, they will use big sheets of paper for brochures. After that, they will cut the sheets of paper. If you will do brochure printing and designing for your business, take note of all the information listed here. Always remember them, especially the tips during the designing stage. If you fail to follow them, you might only waste your time and effort. You will be lucky if the printing company that you will get assistance from will check your designs first, though that firm may charge you for that. With the Online Brochure Printing however, it is still best that everything will be perfect on your brochure printing part to avoid any Color Brochure Printing inconveniences.
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