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Affiliate Marketing is A Cost-Effective Advertising Strategy by John Paul Richards

Article Author Biography
Affiliate Marketing is A Cost-Effective Advertising Strategy by
Article Posted: 08/29/2012
Article Views: 223
Articles Written: 62
Word Count: 579
Article Votes: 0
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Affiliate Marketing is A Cost-Effective Advertising Strategy

Internet entrepreneurs are highly enthusiastic about

affiliate marketing. This is likely due to the fact that

affiliate marketing is a low-risk venture. This is

especially true for individuals who are working within a

strict budget and find themselves with little or no money

left over for advertising.

Many Internet business owners are familiar with affiliate

programs. Such programs reward affiliates for driving

traffic to the merchant's website. The merchant also

sometimes pays the affiliate for sales acquired from a

visitor that the affiliate sent to the site. The

advertiser or merchant pays the affiliate to place a link

on his or her website. When consumers click on this link

and are redirected to the advertiser site, the advertiser

pays a certain fee to the affiliate marketer. It is

simply a way for affiliates to earn commissions for

helping merchants gain customers and sell their niche


There are several reasons why Internet business owners

are so enthusiastic about affiliate marketing, such as

the following:

Cost-Effective Marketing

Some entrepreneurs are hesitant to begin a home based

business because they are quite certain they will not be

able to come up with enough capital to launch the

company. With affiliate marketing, a person can begin to

generate a lucrative income even though he or she has

little or no money with which to get started.

No Inventory Required

Another highly beneficial aspect of affiliate marketing

is that the marketer is not required to maintain an

inventory. Most people would agree that it can be very

stressful to maintain a running stock of various

products. With affiliate marketing, such tasks are

completed by the merchant.

Unlimited Earning Potential

The income of those who work traditional jobs depends on

whether or not they go to work each day. With affiliate

marketing, a person can earn money around the clock. Once

the affiliate places the merchant's link on his or her

site, the process is set in motion. Even if the affiliate

is not actively working on a specific day, he or she may

have still earned money during those hours.

Worldwide Audience

When Internet business owners are involved with affiliate

marketing, they are essentially conducting business in

the global marketplace. All they must do is select a

niche product and offer the necessary tools to their

affiliates. When the initial setup is complete, customers

throughout the world can be targeted and both the

affiliate marketer and the merchant will have the

opportunity to earn money.

The Importance of Product Selection and Search Engine


Even those who take the appropriate steps to successfully

build their business must not overlook the importance of

search engine optimization and product selection. All the

aforementioned tips will be of little or no value if the

merchant does not have a suitable niche product.

Similarly, the affiliate must create a website that is

search engine friendly with proper SEO design elements.

When careful thought is given to these two vital aspects,

affiliate marketing has the potential to be one of the

easiest and most cost-effective business opportunities

available on the web today.

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