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EDDM is a new program created by USPS which was made for small and medium business. The reason why this program was created is to help smaller businesses to attract even more customers. EDDM stands for "Every door direct Mail". Today, EDDM is considered to be one of the quickest growing marketing campaigns. EDDM is actually a link between three parties – businessmen, EDDM printers’ service and USPS. EDDM printers are done by local printer companies or online printers. EDDM printers can be anything from postcards to catalogues or newsprints. In any case, any promotional material that is done by any of the EDDM print services is later delivered straight to the doorsteps of potential customers by USPS. The USPS service is not free and it will cost you around 14.5 cents per mail piece. However, enrolling into an EDDM program is free and doesn’t require any annual fees. The truth is that there are many different marketing resources but EDDM is one of the best ones because of the fact that it directly deals with a consumer. According to surveys, more than 80% of households regularly check their mail. After receiving a promotional material they will study it, maybe even try to learn more about it and finally decide to purchase a product or a service from you. Other benefit of EDDM is that it is cheap. The only expense is the service of USPS that is 14.5 cents per mail piece and the service of companies that will handle the EDDM printers. Here also, an average cost of one printed mail piece is around 15 cents. Since there are many local printer companies you opt for choosing one that is near you. However, a lot of businesses opt for online EDDM printers. Online EDDM printers can be found very easily on any search engine, and everything from placing the order to handling the prints to the post office can be done from the privacy of your home, very fast and cost friendly. It is good sticking to one printing company as in the future you might get better deals on new orders or similar discounts. After you decided about the printing company that will be handling the printing part, you have to decide on the size and on the type of the mail piece. That can be a flyer, a brochure, a catalog, a postcard, etc. Next, a perfect EDDM mail piece should be attractive and appealing to the customer, so that it stands out from the bunch of the mail that your new potential customer will receive that day. So, make sure to use vibrant colors, to include nice images and to create a clear message that your client will easily understand and remember. In case that you are not able to design your own EDDM printing, you can always ask for help a professional designer, which for a small fee will be able to create a unique looking and one of a kind mail piece for your business. For any size cheap copies at Hot Prints USA, visit our same-day EDDM Printing turnaround section.
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