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EDDM is a new program created by USPS, and is the short for Every Door Direct Mail. This program was created in order to simplify and to lower the cost of mail advertising for small and medium businesses. There are many ways in which one can represent its promotional advertisement, but the most used type is EDDM postcard. Why USPS came up with this program? It’s simply for increasing the mail volume in the US and at the same time to provide for small businesses a very powerful marketing solution. To simplify this even more, EDDM provides access to a good advertising campaign at a budget friendly rate. EDDM is much easier to use and gives better results than direct mail marketing. EDDM is perfect for small to medium-sized companies. If you just started a new business, joining the EDDM program you will be able to advertise your new company at a very low rate in your neighborhood. EDDM is very profitable for restaurants, doctors, lawyers, clothing stores, and similar. EDDM is very simple and hassle-free, and the most important of all, it’s cheap. The first thing you will have to do after you enroll this program is to choose your target area. On the site of USPS you will be able to search for courier routes in your neighborhood, choose on which carrier route you want your EDDM postcard to be delivered, and to easily calculate how many EDDM postcard you will have to print, and how much the whole marketing campaign will cost you in the end. It is important that your EDDM postcard has a very nice design that will catch the attention of your potential clients. In many EDDM printing companies you will be able to ask for help of a professional designer who will be able to create the best possible design which will be able to represent your business in the most unique way. A good EDDM postcard should be easily readable, should include the logo of your company, useful information, some discounts if possible and should be made in vibrant colors. After your EDDM postcard is printed, you will be called to approve it, and after this you can order as mane postcards or other mail pieces as you want. The best thing of all is that the company that was handling the printing will deliver the printed promotional material directly to the post office. From there, your mail pieces will be delivered directly to the doorsteps of target households in the very next day. You can opt for a local printing company or for online printers. Both of them have its advantages and disadvantages, but most of the people opt for online printers as the whole order process is fast and simple and can be done from the privacy of your home. As you have seen, the EDDM printing program is easy to follow and understand. It is cheap and also one of the most successful ways of reaching out to new clients. For any size copies at Hot Prints USA, visit our same-day EDDM Printing turnaround section.
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