The Basic Steps to Register Your Company's New Website |
Your new website is important to your business and you want to be sure that people will be able to find it. So, you do a little research on the basic steps to register your company's new website, but still end up feeling confused. What is website registration and how do you do it?
The good news is that registering your website and making it available to the public is easier now than ever before. In fact, your web service provider and search engine crawlers will usually do most of the work for your. Of course, there are a few things you can do to ensure that your website is as easy to find as possible.
Start by choosing a domain name that reflects the name of your business. Even if it means adding a few extra words, having a website with your name in it increases the odds of being found on a search engine. Once you have the domain name picked out, you'll want to find out if it is even available. Most web hosting services make it easy to find a name that fits your business. In fact, most will even suggest alternate available domain names if the one you originally chose is unavailable. Try to avoid site names with excessive dashes or odd characters. The easier a site name is to type in, the more likely people will be to return to it. There are a number of great web hosting services and domain name registries including Yahoo! Web Hosting and MyHosting. Both sites offer easy domain registration and competitive prices.
When purchasing your domain name, check to see if the web host you are using offers complementary registration to search engines. Many do. In most cases, it is simply a matter of checking a box. When registering your domain name, make a point of filling out company information, such as the type of product you sell or the address of your business. While this registration information won't show up on the displayed part of your website, it will be seen by search engines and web crawlers, increasing the odds of organic traffic to your site.
Once your site is registered and set up, you may want to take the time to submit your site to various search engines. In most cases, the bigger search engines will easily find your site on their own, but it doesn't hurt to help it along a little. You will also want to do a little link building by posting links to your new website on sites like facebook, twitter, and digg. This further increases the chance that search engines will find your site.
If you really want to increase your search engine rank and views, you can invest the time or money to create original articles that mention your business and link to your website. This gives your site a little more credibility, especially if the site you post on is a reputable one. Consider writing guest blogs for big name blogs in your industry (if they'll have you) or hiring an SEO expert to optimize your site for keywords and meta tags. Registering your new website is usually a simple and often completely automated process, but there are always new ways to increase traffic and search engine ranking of your site. If you keep an eye out for them, you can ensure that your website will meet with as much success as possible.
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