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If you are like most Internet marketers, at some point you realized that you need an opt-in list if you are going to enjoy success. However, you may have discovered that even though you obtained advice from top achievers in the field of online marketing, you did not make a profit with your list and you may have even lost money in the process. There are several things that may explain why your efforts failed while other marketers were successful. One of the most common mistakes you may have made is to choose a topic and dive right in where you think you have the greatest chance of earning money. Unfortunately, it is a mistake to think just because you target the appropriate market that each individual you email will become a paying customer. Following are some foolproof ways to build a profitable opt-in list: Gaining Your Customers' Trust One of the most important things you must do when launching your business is to gain the trust of your customers. There is one way to do this, and that is to establish yourself as an expert in the type of business you have selected and the kinds of products you have chosen to promote. Consider writing articles containing relevant information about your product and place them in article directories with a back link to your website. Participate in social networking and join forums as well. This will give you a platform to offer expert advice and make suggestions to consumers. It will also help you to achieve a solid reputation as a knowledgeable person in your field. Your name should be popping up everywhere that Web surfers may go to look for information about the kinds of products and services you offer. Selecting the Appropriate Product Product selection is extremely important. Your product or service must fulfill a want or need. Investing both time and effort into researching your market and the needs of the subscribers of your opt-in list is imperative. It is also wise to offer your subscribers promotional material and occasional freebies. This will help you to determine exactly how high their interest is in what you are offering. Imitate Successful People It is also a good idea to become friendly with other opt-in list users who have achieved success with their list. Because experience is the best teacher, make every attempt to imitate what others have done to make a profit. Although guidebooks and written material are available through which you can learn techniques, nothing compares to receiving first-hand information from a successful Internet entrepreneur. A profitable opt-in list is not created overnight. It is important to remain diligent and refuse to become discouraged if an immediate income stream is not realized. Because an opt-in list will grow as time goes on, you must be sure to keep your list manageable and organized. If you keep your subscribers satisfied and happy, a lucrative income can be yours.
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