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Recently, MV calls Gangnam Style are extremely and unbelievable popular around world, which was created by a Korean musician, who is called Park Jae-sang, a South Korean singer, songwriter, rapper, dancer, and record producer and whose stage name is PSY. He is well known for his humorous videos and stage performances, and for his hit single "Gangnam Style", a song about where he came from and which talks about the life of the people of Gangnam, which is a neighborhood in Seoul, South Korea. And his MV is unbelievable popular and hot now, his video clip on YouTube is the first rank video. And PSY himself also springs into fame through one night. Now, PSY is a public figure and be interviewed by his compatriot, Ban Ki-moon, the general secretary of UN. What’s more he become the UN ambassador of peace and charity just because he has the fame to be known by world now, and his famous and unique horse dance are imitate by all the people which covers all the nations, ages and classes. Why his MV is so popular around the world? In my opinion, there are reasons as follows. First, because his humorous dance steps is so funny and so easy to learn. And everyone just watch the MV once will know how to dance it. However, the horse dance is not an innovative point, when I was child, I often dance like that imagined I have a horse. But, PSY have used this in his MV, which is not be regarded as foolish, on the other hand, it is accepted by the world. I think PSY has taken well used of the public psychology and the ironic method to pander to public taste. Second, make good use of modern media means of communication. The MV was first released on YouToBe, an internet media which has countless netizens, and this just one of its spreading platforms, it was also be reshown on many other websites and medias. Internet is platform where information can be spread to every corner of the world just a few minutes. And if a video has special attractiveness it will be transport by the netizens, for this reason, people can get well known of it. Third, well organized team work and effective promotion methods. Actually, the success cannot be PSY personal success, his MV gets the rank and popularity is team work. His team makes the successful achievements. And they choose American as the first place to release his video, not in his homeland South Korean. Because the United States is a melting pot where cultures can be mixed and reformed. And people in American are prefer to know different things and they have the curiosity of child-like, which let them try new things. So, American is the wise choice and they just do the right. And it a good method for promotion, and if you are run a small business, for example, run Michael Kors outlet and Burberry Outlets Online, you can benefit from the strategy and take good use of the pop culture. Last but not the least, there has a great commercial interests in in, who want to use the MV as words to amuse the public have support the MV. And it’s a win-win deal, PSY gets his fame and fortune and so as the others. I believe the Gangnam Style is just a special pop culture and will be fade with time goes on, and couldn’t be classical which passed for generations.
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Gangnam Style, pop cultures, popularity,
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