Panasonic Viera is a range of top televisions. What other prestige product families have made a big impact on us over the years? Nike Air was the must-have trainer in 1987 and is still leaving its mark on the running track over 25 years later. After all why should cyclists and motorists get all the pneumatic comfort? Ford cars used to prefix many of their high-end models with the designation X, so you had, for example, a Ford Granada Ghia X. Try saying that with a mouth full of marshmallows! In this case the X stood for extra – extra everything. The X model would always be the one with the air conditioning, the better stereo, wooden interior, heat-seeking missiles etc. etc. At British Airways, there was only one class on Concorde… and it was better than First. Named imaginatively as Concorde Class, the staff were specially selected from the best performers on their other planes. Then they were re-trained in everything from customer service to how they laid the napkin down in front of the passenger. When the punters were shelling out over £2000 a pop for a ticket, they want their little extras to be gracefully set in front of them with a certain panache. Concorde has passed into history. Cheer up though! You can still buy yourself a great television set. Plasma Perfection
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