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If you currently have a pet grooming business, or plan to start one in the near future, a professional website will help you quickly generate more clients. A professional website is worth the money spent, as your business will earn more revenue with effective internet marketing. Ultimate Pet Websites specializes in building web sites for pet-based businesses. Important Components of a Pet Grooming Business Website There are many things to include on a pet grooming website to attract business. Consider the following: • Include a mission statement on your site, explaining the purpose of your business and why it is your chosen profession. Express your true, heartfelt feelings so that clients can see you truly love and want to care for pets. • The site should also include the company logo, phone number, address, hours of operation, and a map to your business. Include a “Contact Us” link for those who have questions, but prefer not to call. • Your website should clearly list all grooming services performed, what types of animals you groom, and the pricing of various services. • Promotions and coupons will attract new clients and also help to retain old clients. Clients will even advertise your business for free, via word of mouth, when you give them an incentive such as a coupon for future appointments. • Your pet grooming site should include an area where clients can “meet” the groomers. Include pictures of employees, along with a little information about their background in pet grooming. • Pet photos are an excellent inclusion to a dog grooming site. “Before” and “after” pictures are very effective, especially when displayed in a slideshow format. • Videos are equally as important. Why not include videos of dogs and cats being groomed by the staff? This will show the client exactly how the process is done, and how relaxed the animals are during grooming sessions. • Newsletters are a favorite of clients, keeping them up to date of what’s going on each month. These monthly newsletters can include information about the staff, funny stories, information about new equipment and/or services, and much more. This way, the client can keep in touch between appointments and not miss out on any exciting developments. A newsletter provides a “human touch” to a website. • A calendar of events is also useful. The calendar can show upcoming holidays, special events, promotions, and more. • If your business sells pet products, such as shampoos, conditioners, decorative bows, doggie bandanas and more, your site might include a product page with a shopping cart and easy checkout system. This way, clients can purchase supplies they may not have been able to purchase at the time of their pet’s grooming appointment. These are just some of the many things that a pet grooming site should feature. Keep in mind that while the information on the website is important, the design of the site makes a big difference in its success. A poorly designed website certainly won’t help your business, and could possibly hurt it. With a professional site done by experts in this area, you can rest assured that your clientele will increase significantly, making the cost of the website design well worth it. The site will soon pay for itself with the increase in your business. With Ultimate Pet Websites, your dog grooming business website can be as simple or elaborate as you wish. The basic package site includes 9 webpages, a photo gallery and up to 5 e-mail addresses. With the next level of package, you also get 25 subpages, a rotating photo gallery, calendar, newsletter, custom forms and up to 10 e-mail addresses. Other packages include items such as an online store, checkout, animated banners, audio and video, blog, chat forums and much more. Ultimate Pet Websites also provides security and software updates, weekly backups, tech support, unlimited bandwidth and storage, as well as certain regularly scheduled updates. If you have no experience building a website, or if you currently have a website that has not proven to be effective for your business, consider having your site designed and maintained by Ultimate Pet Websites. For more information, visit their website.
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