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Juicy couture gets flagship trading with stunt start - Crystal LED Light Box Manufacturer by wu chao
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Juicy couture gets flagship trading with stunt start - Crystal LED Light Box Manufacturer by WU CHAO
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| Article Posted: 02/22/2013 |
| Article Views: 157 |
| Articles Written: 1099 - MORE ARTICLES FROM THIS AUTHOR |
| Word Count: 525 |
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Juicy couture gets flagship trading with stunt start - Crystal LED Light Box Manufacturer |
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Business,Business News,Business Opportunities
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Juicy Couture gets flagship trading with stunt start Juicy Couture opened its new flagship store in the third week ofJuly in the prestigious West End. Located at 198 Regent Street, thestore reflects the updated brand aesthetic led by LeAnn Nealz,president and chief creative officer. Most notably, everything from flooring to fixturing has beenmanufactured in the U.K., with the exception of the store ssignature palm tree mouldings, which were created in California. We love London! said Ms. Nealz.
The interior of the newshop is influenced by the Regent style and is a great additionto the West End s premier shopping street. The store reallycelebrates this city, a place near and dear to Juicy sheart it s the perfect mix of LA and London. There is noshortage of authenticity to the 2,375 square foot Grade II listedlocation. The bronze storefront, dating back to the 1920s is one of theoriginal few remaining on Regent Street. Visitors enter by way of anewly added antiqued bronze door.
A sweeping marble staircaseencircles the newly restored wrought iron lift and the originalpavement lights have been given the Juicy treatment with a brightpink lacquer finish. New highlights include the black and whiteItalian marble checkerboard floor and oversized furniture, whichcreate a residential environment of casual luxury, a feelingfurther enhanced by the entrance s bespoke crystal chandelier. While all design aspects of the flagship are unique to London, thislocation has inspired new merchandising components, which will rollout to stores throughout the United States when they are Re-Coutured in the coming months. Re-Coutured stores will offersimilar London details, such as the stripe and floral printwallpaper (inspired by Ms. Nealz s personal collection of vintagefabrics) found in the spacious dressing rooms, the signature palmtree mouldings, a new tracksuit wall, brass fixturing, a lightercolor palette, and jewel box atmosphere.
Since the store debuted in time for London s Olympic games, thewindow displays celebrate the Games as only Juicycan. Mannequins arranged in a synchronized swimming vignettesport Choose Juicy gold foil T-shirts over bikini bottoms andfloral bathing caps. I always look forward to the Olympics for the sheer fun andexcitement of it all, said Ms. Nealz. We are thrilled with thetiming of this opening, as it coincides with a an event thatcreates global unity.
We are very proud to be able to offer ourcollection to girls all around the world, from Regent Street toBeijing and beyond. The entire Juicy Couture lifestyle will be showcased throughout.Categories include women s, girls, baby apparel, accessories,fragrance and jewelry. The Bird collection lives in its ownenvironment on the mezzanine level. The store opened with a flourish: A team of stylish moped riderslined up outside the store along with a photoshoot starring CherylCole.
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