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SEO has changed dramatically in recent years, and the importance of having high-quality content is now more important than ever. As a result, those performing SEO are re-examining their former practices. One of the first decisions that must be made is whether SEO content should be written internally or if outsourced work is preferable. Each practice has its benefits, and the decision will depend largely on what the goals are. Here are some of the benefits and disadvantages of each technique. - When to Create Internally For companies that deal with specialized products, services or ideas, it may be difficult to find an SEO services provider that is capable of acquiring appropriate content. Those dealing with a niche product may find that great content can only be created by those in the industry. Creating your own content also allows you to specialize your content as much as you would like. In addition, creating your own content allows you to ensure that all of your work is written in the same style, and you can impart more personalized messages when you write your own material. If the content will be read by visitors to your website, this control may be mandatory. - Went to Outsource Writing your own content takes a considerable amount of time; by outsourcing, you can instead spend your time on other aspects of SEO. Time is valuable, and those who make more money hourly than it costs to have content created by others may prefer to have it outsourced. In addition, there are many top-notch writers available. By working with them, you may be able to find content that is better than you could create internally. By finding the right authors and giving them appropriate guidelines, you may be able to have your content created at a relatively low cost. - How to Choose The more specialized your area is, the more difficult it will be to find a capable SEO writer. For those creating fairly general content, however, hiring writers may be the wiser decision. A strategy many employee is to write their own website content and then use outsourced work to create content that will link to the main website. This strategy is particularly effective for those who need a large amount of content for links. While some people prefer the control granted by writing their own content, it may be economically better to hire others. Whichever route is chosen, it is important that the content is well written. Search engine ranking algorithms are constantly being improved, and many are able to distinguish good writing for mediocre writing. Over time, these algorithms will likely become more capable, and the importance of having top-notch content will likely increase. _________________________ Larry Lim has been providing SEO services to mid- and large-sized companies in Malaysia and Singapore since 2005. He has been invited to speak at events like Ad:Tech and interviewed by the likes of Frost & Sullivan. Get in touch with Larry at www.searchguru.com.my or read more on SEO at www.ibizclicks.com.
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