|
Starting a business is tough and it is even tougher if you are doing it in a big city without having a runway in the form of savings. Starting a business venture without money is even worse than having a cricket match without having a cricket kit. In cricket they will lend you their stuff but in business you are not going to find any money if you haven’t have your own. Plain & obvious fact and you know what is more important than having money in your pocket, managing whatever money you have. If you are not good in budgeting and money management, you should be an artist rather than being an entrepreneur. I started a services business. It was a firm intended to provide digital marketing services to businesses and companies. It was a business with a potential to add real value to the clients. Our team was young, dynamic, creative and above all intelligent. I thought that is the only thing required to start a digital marketing consulting company. How naïve I was. We hardly knew that we needed little more than sheer talent. Ironically, in services business what people consider while evaluating you is not only your talent or your team but other things as well which have no direct impact on the work, such as your office. Unlike product companies, services companies do not have the luxury of operating a business from their home in the primitive stage. Even if you are living is one of the most luxury apartments in Delhi, you cannot run a consulting company from your home. It will leave a bad impression on the client. That’s how tilted our mindset is. Now you are in services business, you are a startup and you don’t have money. How brilliant this combination is. You cannot have a swanky office in a posh locality in Delhi because you are not that financially strong. You do not want to blow whatever money you have in renting out an expansive office. You cannot have an office in a shoddy locality because it will compromise your credibility. You think you are stuck. You don’t have anywhere to go as far as your office is concerned and you would have to compromise. I would like to differ here. There is a way out of this complex situation, having your office n a shared business center in Delhi. These business centers are in good localities, they are stylish building, they have all the amenities you require, they make an excellent business address and last but not the least their cost is shared among many companies like yours. It is a win-win for everyone and you can have a decent office. Gaurav Luthra is a real estate consultant India having an experience of finding the best business centers in Delhi and Gurgaon for his clients.
Related Articles -
luxury apartments in Delhi, business center in Delhi, real estate consultant India, business centers in Delhi,
| 
