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Each time a group asks for my help with guidance and direction on putting on an advantage fundraiser for a buddy or loved one with a sickness or debilitating injury who's facing financial tragedy, one of the first questions they ask is, "How do we market this benefit?" They ask about taking out an ad in the newspaper, on radio and even tv. But my answer frequently surprises them since my advice is you don't need to advertise it but you do need to obtain the word out - and there is a huge difference. The first thing to keep in mind is that except in rare occurrences, strangers aren't going to come to your benefit! For instance this may seem harsh, but use yourself. TELEVISION or I'm sure newspaper ads have been seen by you for a benefit or heard one on radio. And how often have you walked into your local convenience store over time and have seen a poster advertising an advantage? Did any of these ads actually lure you to go to the benefit? I'll bet not and it's not because you are hard-hearted, but instead, you don't know the individual for whom the benefit is being used. With that in mind, let us change our advertising approach to make sure that on the afternoon of the advantage you've got a point out the entranceway of men and women waiting to enter! The key is to simply ensure the word gets out to the family, friends and co-workers of the person the benefit will be held for. If the benefit has been held for a young child, get the word out to every one of mom and dad's co-workers, their friends, both sides of the family as well as the child's classmates and their parents. Main point here - ensure everyone for the reason that person's life group is created alert to the advantage. If you can protect that base, you'll have full house. To get the word out, start with the most obvious - email, Facebook, Twitter and whatever other internet social network perhaps you are a member of. Ask everyone else you know if they might perhaps find a way to post a company-wide email at the job. Contact the local newspaper (particularly small community newspapers) on the exterior chance they'd promote your event at no cost. At the very least, make sure all of your local radio, newspapers and television stations get a flyer or news release about your event because of their Community Calendar. Often information divisions pick up these things to use as 'filler' stories. Try contacting the local beer distributor (Miller, Budweiser), if posters are wanted by you. These businesses will frequently front $500 worth of the expense of making the posters as long as their logo is prominently displayed. Today If you interested to find out more visit http://filler24.com!
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