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Smartphones and tablets tend to dominate discussions about the consumerization of IT , but social networking services such as Facebook and Google+ alsoinfluence the ways users go about their daily business. Beyondproviding a platform for friends to discuss silly cat videos,debate a New York Times op-ed, plan a surprise party, or playmindless farming games, there is an emerging breed of socialbusiness offerings that give users a place to discuss salesopportunities, debate marketing strategies, plan companywidetechnology rollouts, and actively collaborate on documents throughany number of apps and services. In an effort to strengthen its position in the social businessspace against rivals such as Yammer , Jive today announced a significant upgrade to its collaborationplatform, including several new features that extend the platform'sreach to and integration with internal and third-party websites andservices. Among Jive's new features is Jive Anywhere, which enables users toaccess social functions from any website or application. It'ssimilar in concept to buttons on third-party sites for sharing,say, an article or video to Facebook or Google+ -- but in this casea user could, with a click, share anything within a Jive threadwith select peers. That could be a spreadsheet in Google+ or anarticle on Forbes.com -- anything with a URL. The idea is to giveinterested parties a means of easily joining and participating indiscussions in a single location about a specific topic, with anactive link to the pertinent information. Jive also unveiled a new feature called Jive !App Experiences,which brings even tighter integration between Jive and selectapplications. The idea is, you can use the exclamation point as atag to pull up a specific file or image from an application. It'ssimilar to the @ tag on Facebook, where in a comment or statusupdate, you type @ followed by the name of a specific person orgroup; your comment will then include a link to the person's orgroup's Facebook page. With !App Experiences, you can call up specific files in a Jivethread from a host of supported apps with the same simplicity asthe @ on Facebook. For example, you could start a Jive thread andtype "Which materials should I send to !Company Q?" When you starttyping the !, a small popup would appear from which you could callup Company Q's Salesforce.com record. With the ! function, a user also could call up files and foldersfor Box; inject tasks from Goshido; pull in account informationfrom SugarCRM; launch video and chat via INXPO; insert diagrams viaLucidChart; and present task and project information via Wrike.Down the road, Jive will release an SDK that enables companies tocreate integrations between Jive and whatever apps they choose. Also new: Jive has souped up its Jive What Matters activitystreams. Users can now customize streams focused on specificprocesses or people, making it easier to track specific projects ina single feed. This story, " Jive broadens reach of its social business platform ," was originally published at InfoWorld.com . Get the first word on what the important tech news really meanswith the InfoWorld Tech Watch blog . For the latest developments in business technology news, follow InfoWorld.com on Twitter . We are high quality suppliers, our products such as The LED Luminous Tube , Organic Glue for oversee buyer. To know more, please visits China LED manufacturers.
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