Tommy loved to watch his father shave in the morning. Every morning, he would wake up when he heard the sound of the water running in the bathroom sink, and sleepily, he would wander in, rubbing his eyes, to find his father mixing the shiny white lather in his shaving cup. He had seen electric razors on television, and asked his father why he did not use one of those. He was told that those blades never cut close enough, and that the art of shaving demanded the beard be kept as close to the skin as possible. And so every morning, the ritual was the same. Once the lather was foamy, his father would spread it evenly across his face with an old horsehair shaving brush. He would then run his straight-edged razor under the steaming hot water pouring from the tap, and begin, with seemingly deliberate strokes, to take the slight dark stubble from the tops of his cheeks. It would continue until all of the foam was gone, leaving only faint white streaks across his father's ruddy cheeks. Harder Than It Seemed When Tommy was 12, he decided that he had enough facial hair to give the art of shaving a try. He waited until his father was gone for the day, and then made the same foamy lather in his father's shaving cup. In uneven spatters, he used the same brush to spread the lather across his face. He ran the ivory-handled razor under the steaming hot water, and then began to scrape it along to round edge of his cheek. It skimmed along effortlessly, until a sharp pain bit into his face, right by the side of his nose. The white cream spattered red and pink as the flow of blood trickled from his cheek. He hastily washed the foam and blood away, and with all of the guilt of a cardinal sin, he put the razor and cup back where his father would look for them the next morning. The Art of Shaving has become the best-selling men’s brand at high-end department stores. Their own stores can be found in over 66 locations nationwide. The Art of Shaving was acquired by Procter & Gamble in June 2009. The Art of Shaving was started in a kitchen. Today the company is a worldwide organization still nurtured by the founders' talent and passion. They have succeeded in creating a brand with a mission, one that promises to be a household name for generations to come. http://www.theartofshaving.com
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