Kyu Hwan Yeo, a specialist in international trade business and computer programming and networks, is also deeply devoted to developing stronger connections between business and philanthropic giving. Kyu Hwan Yeo’s employer, the Eddy International Company, recently recognized Kyu Hwan Yeo’s work in organizing a company donation to several nonprofit and civic organizations through a company celebration. Kyu Hwan Yeo, as an experienced administrative manager and a longtime civic volunteer and philanthropy enthusiast, has some suggestions on how businesses can begin to incorporate philanthropic giving into their entrepreneurial strategies. 1. Make philanthropy and community service part of the company’s culture. Incorporate socially conscious messages into your company’s messaging and advertising or give your employees additional benefits for community service or volunteer work. Make employees invested in the act of company giving, and have a sense of ownership over it, by having company-wide discussions on how to incorporate philanthropic giving into the company’s work, or to decide what organizations to give donations to. 2. Think about how philanthropy fits into your company’s marketing strategy. How can donations, volunteer work, and a commitment to community or civic service draw new customers or clients to your business? How can your entrepreneurial goals work in tandem with your philanthropic endeavors? Strategize with your company’s management and public relations team to envision how philanthropy can complement your business. 3. Budget for philanthropy. Incorporate the work of planning and running a donation campaigns into a staff position, such as an administrative one, to ensure that it gets prioritized along with all the other work necessary for running your business. When looking at yearly budgets, determine what your company can afford to give in donations to community and civic organizations. Is additional fundraising for philanthropic campaigns necessary? How will your company determine how much to give, and to which organizations? Discuss these types of questions with your management team to ensure a smooth incorporation of philanthropic goals into your business plan. Kyu Hwan Yeo recommends these articles for more information on business and philanthropy: http://www.entrepreneur.com/article/217802 http://www.inc.com/guides/2010/08/how-to-incorporate-philanthropy-into-your-business.html
Related Articles -
Kyu Hwan Yeo, business models, philanthropy,
|